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What You Need To Know About Brands and the Creative Media Industry Apple

What You Need To Know About Brands and the Creative Media Industry Apple. Industry Demographics. Facts about apple’s employees and stores

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What You Need To Know About Brands and the Creative Media Industry Apple

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  1. What You Need To Know About Brands and the Creative Media Industry Apple

  2. Industry Demographics • Facts about apple’s employees and stores • Apple's employee headcount grew to 80,300 full-time equivalents, up from 72,800 at the end of fiscal 2012. Nearly all of that growth was outside of the company's retail division, which grew by only 400 to 42,800 full-time equivalents. [1]Eric Slivka. (2013). Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More. Available: http://www.macrumors.com/2013/10/30/apples-2013-annual-report-inside-the-numbers-on-employees-retail-stores-and-more/. Last accessed 31 Jan 2014 • As of September 28, 2013, the Company owned or leased approximately 19.1 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions. Of that amount approximately 12.0 million square feet was leased building space, which includes approximately 4.6 million square feet related to retail store space.[2]Eric Slivka. (2013). Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More. Available: http://www.macrumors.com/2013/10/30/apples-2013-annual-report-inside-the-numbers-on-employees-retail-stores-and-more/. Last accessed 31 Jan 2014 • Apple have stores in the following countries: United States: 254, United Kingdom: 37, Canada: 29, Australia: 21, France: 16, Italy: 14, Germany: 13, China: 10, Spain: 10, Japan: 7, Switzerland: 3, Hong Kong (China): 3, Sweden: 3 and the Netherlands: 2.[3]Wikipedia. (2014). Apple Store. Available: http://en.wikipedia.org/wiki/Apple_Store. Last accessed 31 Jan 2014.

  3. Advertising • Job Roles: When advertising, companies are split up into different sectors whom at the end of the project come together to deliver to final advert. A specific job role within Apple during the advertising stage would be the person who creates the imagery for the advert. For example, in the 1980’s Apple paid $2.5 million dollars to have a whole 39 page feature a magazine at that time called ‘Newsweek’. The person at Apple would’ve had to create a lot of imagery to meet that tight deadline as advertising in Magazines have short deadlines. • Production Techniques: Apple first advertised their first ever Macintosh at the 1984 Super Bowl during the half time ads. This is a clever production technique from Apple as millions of people tune in to watch the Super Bowl so a lot of people would have seen their advert. This technique would’ve helped promote their product a lot and helped kick start their long successful career. • Financial review: One of Apple’s most popular products is the iPhone. In order to make their phone such a success, a lot of time and effort went in to making a successful ad campaign. According Apples SVP of marketing Apple spent just $97.5 million to advertise the iPhone in the 2008 fiscal year after it launched[1]. Seth Fiegerman. (2012). Here's How Much Apple Spends To Advertise The iPhone And iPad. Available: http://www.businessinsider.com/heres-how-much-apple-spends-to-advertise-the-iphone-and-ipad-2012-8. Last accessed 29th Jan 2014. • How the different sectors work together: The advertising sector for apple would work with the gaming sector. For example, if apple released a new app they would work with the advertising team to come up with logos, slogans and imagery to promote their new game.

  4. Computer Games • Job Roles: ‘With the release of iPhone 2.0 in July 2008, Apple launched the App Store; officially introducing third-party application development and distribution to the platform. The service allows users to purchase and download new apps for their device through either the App Store on the device, or through the iTunes Store on the iTunes desktop software.’[1]The release of the App Store opened up a whole new aspect to having an iPhone, iPad and iPod as it was a new reason to have an Apple device. More recently, app store games have become increasingly well designed at this is due to the people at Apple having in house designers and programmers to produce the App’s we know and love today. [1] Wikipedia. (2014). Application Store. Available: http://en.wikipedia.org/wiki/App_store. Last accessed 29th Jan 2014. • Production Techniques: When free games are released on the app store, they are often coded to include adverts so that the app can generate income without asking the user to buy the app. This is a good production technique as users will download the app because they can see it’s free and by having the adverts this it will still generate income. • Financial review: “Apple, at its WorldWide Developer Conference, talked about 1.25 million apps in the app store accounting for 50 billion downloads and $5 billion paid off to developers in the last year.[2]Although apple do not make the apps,Apple get paid for allowing 3rd party companies for example ‘Imangi Studios’ to produce and sell apps on there store, this is mainly how they generate their income other than advertising. ”[2] Tristan Lewis. (2013). How Much Do Average Apps Make?. Available: http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/. Last accessed 31 Jan 2014 • How the different sectors work together: The App developers would work with the Advertising sector to develop imagery and marketing techniques to get their app out there and noticed.

  5. Radio • Job Roles: One job role within the radio station that apple have made for IOS devices is to get licenses for the radio station that will be played. Before apple can have any stations on the app, someone within the company would need to get permission to allow the stations to be aired. • Production Techniques: “iTunes Radio is free streaming radio with the best selection of music. It builds and brings together stations you’ll love from day one. And the more you listen, the more personalised your stations become. Its radio re-imagined.”[1] The production technique of making it so the app personalises itself the more you use it is a clever technique to keep the user interested in the app and use it more often.[1]Apple. (2013). iTunes radio hear where music takes you. Available: http://www.apple.com/itunes/itunes-radio/. Last accessed 3rd Feb 2014. • Financial review: Although that Apple radio is a free streaming application, the app is only available on the latest IOS devices. This means to get the app, users will have to buy the latest phone, tablet or MP3 and therefore this is how they’d generate income from this application. • How the different sectors work together: The people that work on making the app for Apple radio would work together with the interactive media sector to make sure the app works when either downloaded from the app store or when it’s first booted up on the new devices e.g. the iPhone.

  6. TV Although Apple do not have it’s own range of TV’s or television programs, Apple have created their own product that allows for streaming of films, tv, music. “It is a small network appliance designed to play digital content from the iTunes Store, Netflix, Hulu Plus, YouTube, Flickr, iCloud, MLB.tv, NBA League Pass, NHL GameCenter, Disney Channel, Disney XD, Disney Junior, Vevo, Smithsonian Networks, The Weather Channel, ABC, PBS, WatchESPN, HBO GO, Sky News, Crunchyroll, Qello or any Mac OS X or Windows computer running iTunes on an enhanced-definition or high-definition widescreen television.”[1] wikipedia. (2014). Apple TV. Available: http://en.wikipedia.org/wiki/Apple_tv. Last accessed 3rd Feb 2014. • Job Roles: One job role would be be to make sure within Apple TV would be to make sure that servers that allowing the users to stream the content are working, as fast as they can be and not being streamed illegally. • Production Techniques: A production technique that Apple TV have used • Financial review: Apple TV makes income from selling the programs, films and music that are streamed from the device. You also have to buy the product which retails at £100.00. • How the different sectors work together: Apple TV would work together with the advertising team to create TV adverts and print ads to make sure everyone knows the Apple TV product is out there.

  7. Publishing Apple have a magazine that is sold through the app store which is called MacFormat. “Each issue brings you all the exciting developments from the world of Apple, including reviews of new Macs, iPads, iPhones, and Apple's very own apps like iPhoto, iMovie and GarageBand. We'll show you how to make the most of your Mac, OS X and all the creative things you can do with it. We also review all the latest third-party software and kit, along with the latest iPad and iPhone apps.”[1]Apple. (2012). MacFormat: the magazine for Mac, iPad and Apple.Available: https://itunes.apple.com/gb/app/macformat-magazine-for-mac/id451439182?mt=8. Last accessed 3rd Feb 2014. • Job Roles: One job role within the publishing for the MacFormat magazine is to write all the content that goes into the final issue before it is available on the store. The editors for this magazine are as followed: Deputy Editor: Matt Bolton, Production Editor: Tom Harrod, Art Editor: Paul Blachford, Reviews Editor: Ian Osborne. • Production Techniques: One production technique is that MacFormat is only available on electronic devices such as iPad, iPhone and other apple products. Therefore, they do not have to spend any money on printing out the issues and selling them physically. • Financial review: MacFormat generates income due to you having to pay for each issue which retails at £3.99 each. There is also the option to subscribe at a price of £23.99 a year which generates even more money. • How the different sectors work together: The people that work on making Macformat will also work with the advertising sector to promote and advertise their magazine on the app store and on other websites such as Google, Facebook and twitter.

  8. Animation • Job Roles: Developer, to code the program so that it runs and works correctly. • Production Techniques: Being able to use this animation software within existing popular software such as Final Cut Pro. • Financial review: Costs £25.00 to download and use it. • How the different sectors work together: Motion would work together with Interactive media and computer games to help make animated content for their products. Motion By Apple

  9. Interactive Media • Job Roles: Someone within the website team needs to make sure the website is tested before it goes live for everyone to see. This can be done by making testing plans and using different browsers to make sure everything runs smoothly. • Production Techniques: The website is mainly used to sell Apple’s products rather than give information about Apple as a company. Using ads for their products on the homepage is a good production technique as it draws in the users attention in straight away and help towards them thinking about buying the product. • Financial review: Although the website will be costly to build, the site makes up for that by selling their products within the pages which helps counter the cost to make the website.

  10. Photo/Digital Imaging • Job Roles: Someone within the team that makes sure that the software is updated regularly, this needs to be a priority so that it keeps the user interested plus the software will work on all versions of MAC. Another job role would be a help section if anyone has any problems with the program they can ask the professionals on how it works and what to do if something goes wrong. • Production Techniques: The software is made so it’s not just a place where you can upload your pictures, you are also able to edit, share and organise which is it’s USP. This gives the audience interaction a will therefore enjoy using the program more. • Financial review: iPhoto costs £10.49 to download and use it. However, it there is a free version. • How the different sectors work together: The photo and digital imaging team would work with the interactive team to make sure that there content about how iPhoto works is on the Apple website.

  11. Film • Job Roles: A developer within the team has to make sure he’s coded everything correctly so that all the tools function correctly. E.g. making sure transitions, colour correct and audio samples all work once the program is opened. • Production Techniques: One good production technique iMovie has used is that its not just available on one device. iMovie also has a IOS version especially for iPads, iPhones and iPods. This means the users aren’t limited where to where they can use iMovie. • Financial review: iPhoto costs £10.49 to download and use it. Also, the IOS version costs £2.99 to download. • How the different sectors work together: The film team would work with work the interactive media team, similar to the Photo and digital imagery, to make sure their content about iMovie is on the website.

  12. Is Apple a Horizontal or vertical integrated company? • Horizontal integration: It’s when one company buys another company to help develop their own business because it eliminates their competitors. One example of horizontal integration is Rupert Murdock buying the rights to many newspapers within the publishing company. • Vertical integration: Vertical integration is when two companies within the same industry come together at different stages to help create the final product. So using Apple as an example, at the point of production, apple would use a company that creates glass for screens e.g. Samsung make retina displays which apple use on their own products. “While Samsung pumps out tens of thousands of high-end LCD panels for Apple, the two companies remain embroiled in longstanding intellectual property litigation, with Apple accusing Samsung of blatantly ripping off the iOS user interface, as well as Apple’s iconic product designs.”[1]Mike Isaac . (2012). Why Samsung Makes Retina Displays — But Not for Its Own Tablets. Available: http://www.wired.com/gadgetlab/2012/04/samsung-tablet-ipad-retina-display/. Last accessed 4th feb 2014. Horizontal Vertical ☐ 

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