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Advanced Strategies to Move the Needle on Your SEO June 2010 Webinar Rand Fishkin

Advanced Strategies to Move the Needle on Your SEO June 2010 Webinar Rand Fishkin. Tweeting? Use # mozinar Download decks & audio recordings at: http://www.seomoz.org/dp/pro-webinars

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Advanced Strategies to Move the Needle on Your SEO June 2010 Webinar Rand Fishkin

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  1. Advanced Strategies to Move the Needle on Your SEOJune 2010 WebinarRand Fishkin Tweeting? Use #mozinar Download decks & audio recordings at: http://www.seomoz.org/dp/pro-webinars Audio Trouble? Try restarting your browser, switching to another browser or go to Communicate > Leave Audio Broadcast then rejoin

  2. 4 Methods to Accelerate Your SEO • Increase Rankings on Individual Results • Earn Rankings in Alternative Results Types • Improve Visibility in the Long Tail • Better Convert Existing Search Traffic

  3. Strategies to BoostIndividual Rankings

  4. Competitive Analysis Process: Step 1Determine Your Weak vs. Strong Metrics

  5. Competitive Analysis Process: Step 2Establish the Optimization Techniques You Need • More Root Domains Linking to the Page • Possibly More Subtlety in Anchor Text • Possibly Higher Value/Relevance in Links www.seomoz.org/blog/whiteboard-friday-what-kind-of-links-do-you-need

  6. Value vs. Difficulty Low difficulty + good search vol. + high conv. rate = WIN www.seomoz.org/keyword-difficulty

  7. Highest correlation w/ rankings in GG & Bing Exact Match Domains www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

  8. Widgets & Badges www.picnik.com/info/badges

  9. Embeddable Infographics www.onlinemba.com/blog/stats-on-internet-pornography/

  10. Content & Technology Licensing http://allrecipes.com/help/aboutus/licensing.aspx

  11. Link Attraction Targets w/ Regular Updates http://www.seomoz.org/article/search-ranking-factors

  12. Earn Rankings in Alternative Results

  13. Video Results & YouTube http://www.seomoz.org/blog/creating-online-video-strategy

  14. Local/Maps Results http://www.davidmihm.com/local-search-ranking-factors.shtml

  15. Image Results http://www.seosmarty.com/image-seo/

  16. News Results http://www.seomoz.org/blog/getting-started-with-google-news

  17. “Real-Time” Results http://www.seomoz.org/blog/whiteboard-friday-seofriendly-real-time-content

  18. Blog Results http://www.seobythesea.com/?p=541

  19. Shopping Results http://www.seomoz.org/blog/how-to-rank-well-in-google-products-search-a-big-list-of-places-to-get-reviews

  20. Improve Visibility in the Long Tail

  21. 25% of queries searched on Google each month are entirely unique and have never previously been searched for in the engine’s 10+ year history. - UdiManber, Head of Search, Google http://searchengineland.com/google-25-of-queries-are-new-adding-question-engine-11535

  22. The Long Tail is Much Less Competitive

  23. Required: High Quantities of Unique Content Blogging daily for 6 years only produces a few thousand pages.

  24. Required: High Quantities of Unique Content This Q+A site launched 6 months ago and already has nearly the same quantity of content http://answers.onstartups.com

  25. Is Blogging a Long Tail Strategy? http://mashable.com/about/

  26. 100% UGC Articles Editorial + Licensed Editorial + UGC + Machine-Built 100% Editorial

  27. Paid Content Writers http://valleywag.gawker.com/339271/denton-to-pay-bloggers-based-on-traffic

  28. Tweets & Social Updates as Content 2,266 pieces of content providing no SEO value! http://twitter.com/randfish

  29. Forums Options for UGC Q+A Sites User-Submitted Articles/Posts Social News & Discussion Wikis Hybrids & More

  30. Incenting UGC w/ Recognition & Rewards http://www.stackoverflow.com and http://www.yelp.com

  31. Better Convert Existing Search Traffic %+

  32. Conversion Rate Optimization Funnel

  33. 2X Traffic vs. 2X Conversion Rate 2X Visits = 2X Revenue (but only if they’re the same quality of visitor) 2X Conversion Rate = 2X Revenue (for any visitor segment)

  34. Psychology & Conversion Rates http://www.seomoz.org/blog/an-illustrated-guide-to-the-science-of-persuasion-influence

  35. Anchoring with Pricing Gets more expensive reading left to right http://wufoo.com/signup/

  36. The Power of Default Selections http://www.volusion.com/ecommerce/web-hosting.asp

  37. Social Proof http://www.surveymonkey.com

  38. Scarcity Only 2 seats left! I’d better buy it now! http://www.alaskaair.com

  39. Reciprocity http://www.pricingwire.com/home/2009/5/7/referral-and-pricing-lessons-from-dropbox-beta.html

  40. Q+A Rand Fishkin, CEO & Co-Founder, SEOmoz • Webinar info & downloads: http://www.seomoz.org/dp/pro-webinars • Twitter: @SEOmoz #mozinar • Facebook: http://www.facebook.com/SEOmoz Ask your question in the Q & A section

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