RTE cereal update
RTE cereal update. Within a week of GM’s announcement, Kellogg essentially follows, while Quaker and PM say they’ll wait Over time, it becomes clear that others are promoting very aggressively 1994 changes in volume: Kellogg -3%, GM -5.4%, PM +3.5%, Quaker 10.8%, PL 9.1%, total market -.5%
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