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PADM 7040 Nonprofit Management

PADM 7040 Nonprofit Management. Week 13 Topic Overview Jerry Merwin. Week 13 Overview. Readings: Andreasen & Kotler Chapter 13. Social Marketing. Strategic Marketing for NonProfit Organizations. IV. DESIGNING THE MARKETING MIX. 12. Managing the Organization's Offerings.

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PADM 7040 Nonprofit Management

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  1. PADM 7040 Nonprofit Management Week 13 Topic Overview Jerry Merwin

  2. Week 13 Overview • Readings: • Andreasen & Kotler Chapter 13. Social Marketing

  3. Strategic Marketing for NonProfit Organizations • IV. DESIGNING THE MARKETING MIX. • 12. Managing the Organization's Offerings. • 13. Social Marketing. • 14. Developing and Launching New Offerings. • 15. Managing Perceived Costs. • 16. Facilitating Marketing Behaviors. • 17. Formulating Communications Strategies. • 18. Managing Communications: Advertising and Personal Persuasion. • 19. Managing Public Media and Public Advocacy.

  4. Strategic Marketing for NonProfit Organizations Chapter 13 • Social Marketing. • Donna W provided our presentation for Part 1 of chapter 13. • Jimmy H did the presentation on Part 2 of chapter 13.

  5. Week 13 Discussion Questions • We have one questions from Andreasen and Kotler this week. • I want to give you as much flexibility as possible to express yourself on the chapter topics. Pick a topic or section from Chapter 13 and explain how you think it could be useful to an organization. As an alternative, give us your opinion about the best part of social marketing.

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