SAP TechEd Las Vegas Exhibitor Webinar 2013 Welcome and Introduction

1. SAP TechEd Las VegasExhibitor Webinar 2013Welcome and Introduction

2. Who’s Who? Ellen Stangroom | e.stangroom@sap.com SAP TechEd Exhibit Manager SAP Global Marketing Sandy Lorenz | sandra.lorenz@sap.com SAP TechEd Exhibit Manager SAP Global Marketing Dianna DiSanto | dianna.disanto@sap.com Global Events Community Manager, Social Media Strategic Services SAP Global Marketing

3. SAP TechEd 2013Exhibitor Webinar Agenda • Conference Web site and Agenda - Ellen • Tour of the Conference Center and Show Floor - Ellen • Exhibit Hall Schedule – Ellen • Gamification - Ellen • Required Actions - Sandy • Lead Retrieval - Sandy • Registration and Hotel - Sandy • Exhibitor Resource and On-Site Survival Guides - Sandy • Social Media - Dianna • Q&A

4. http://www.sapteched.com/2013/usa/exhibitors/welcome.htm

5. http://www.sapteched.com/2013/usa/home.htm

12. Venetian/ Palazzo Congress Center- Level 2 Exhibit Hall Meals Show Floor aka Hall C Venetian Ballroom Guest Keynote: Monday 5:45 pm SAP Keynote: Tuesday 8:00 am Demo Jam: Tuesday 8:00 pm Concert: Thursday 9:00 pm Registration Check-in To Show Floor and Exhibit Hall To Casino and Hotels

13. Platinum Level Exhibitors SAP Speakers Networking Sessions Technology Showcase Exhibit Hall Info Zone Clubhouse Expert Networking Lounges

14. Exhibit Hall Schedule

15. Exhibit Hall Schedule

16. Exhibitor Service Center Early lunch and box lunches

17. Gamification • Gamification - defined as: leverages people's natural desires for competition, achievement, status, self-expression. • A core gamification strategy, and what will be implemented for SAP TechEd, rewards players who accomplish desired tasks– all driven through the Mobile Onsite guide using QR codes. • Check-in badges - various locations more points with pictures! • Session Evaluations • Hot Topics • Partner Exhibits • Info Zone • Tech Showcase • Social Media • More info… • Conference Web site • Email Notification • Onsite guide – printed and mobile

18. Sandy Lorenz

19. Required Actions Please check the task list in your Exhibitor Console for action items noted as “Complete Now” or “Link to Instructions”. All tasks are either due now or close to being due. For example, the artwork for your graphic panels is due on September 20. You will receive reminder e-mails for tasks that have not been completed. Note: The Exhibitor Appointed Contractor form is required only if you are hiring someone in your booth such as a performer or hostess.

20. Lead Retrieval Options • Included with each Silver level exhibit package is one lead retrieval unit, two units are included with the Gold Plus and Gold levels.  • Decide which of the two systems best fits your needs and fax the order formto ATS.  • A credit card is required as a security deposit.  • You may order additional units or services at your own cost.

21. Registration Numbers Expected Registration: on target for 5,500 – 6,000 2012 Total: 6,104 2013 Year to Date – 5 weeks out: 4,490 2012 Year to Date – at the end of this same week: 4,435

22. Register Your Team and Book Hotel Rooms • Logistics contacts must assign each badge and then invite their staff members to register via their Exhibitor Console. Look for the Manage Registrations link. • Additional registrations may be purchased for staff members and customers via the console. Full Conference registrations are offered at a discounted exhibitor rate of $2,495 and Exhibits-Only registrations are offered for $850. • Logistics contacts should confirm that all invitees are in an “Active” status. Resend invitations to those who are in “Invited” status or “Added”. • \ • Hotel reservations may be booked at a discounted rate at the Venetian|Palazzo as part of the registration process. The deadline is October 1. Book now as these rooms always sell out!

23. Badge Types • Full Conference – permits access to: • Keynote presentations, educational lecture sessions, hands-on workshops (including advance seat sign-up), show floor and partner exhibits, Demo Jam, meals and refreshments, Tuesday evening Networking Reception, and the Thursday evening concert.  • Exhibits-only – all of the above except the educational sessions and hands-on workshops. • Lecture-only – available for SAP TechEd speakers only. All of the above except hands-on workshops.

24. Exhibitor Resource and On-Site Survival Guides • The Exhibitor Resource Guide currently posted on the Resources page of the Exhibitor Information Web Site will answer frequently asked questions. • The On-Site Survival Guide will be e-mailed and posted in early October to answer on-site questions and provide important information for those attending.  If you are not attending the conference, please forward this guide to those who are so they will have answers to the following questions: • Move-in and move-out schedule • Exhibitor registration check-in location and times • Location of the Exhibitor Service Center (Freeman, lead retrieval) • Meal locations and times • Business center details • Shipping information • Concert details – everyone with a badge is invited to see Imagine Dragons • And more!

25. Social Media Dianna DiSanto Global Events Community Manager, Social Media Strategic Services SAP Global Marketing e:dianna.disanto@sap.com

26. Social MediaBenefits for you • Build and expand your network of SAP partners, customers, and employees • Drive attendance to your sessions and to the event • Expand the interest in your topics beyond SAP TechEd attendees • Learn the best practices and tools for networking to use before, during, and after the event

27. SAP TechEdSocial Media Strategy and Goals • Highlights • Our audience has begun actively engaging with us. They are interacting with us and sharingour content as well as generating their own content • Key content promoted - Registration, Keynotes, Sessions, Exhibitors and Celebration Night

28. What Can You Do In 5 MinutesGet Involved 2 1 On Twitter? Follow the news. Use hashtag #SAPTechEd (SAPTechEd) Like the Facebook Page (SAPTechEd) 4 3 Join Instagram – Post photos. Use hashtag #SAPTechEd (SAPTechEd) Join the LinkedIn Group (SAPTechEd)

29. SAP TechEdSAP Community Network TechEd Space • SAP TechEd Spacehttp://scn.sap.com/community/events/teched • Event Info • Social Media Links • Blogs • Discussions • Countdown Clock • And much more…..

30. SAP TechEdEngagement – Event Branding • Use proper event branding:SAP TechEd is 2 words. Always use the “SAP” modifier before TechEd. Capitalize the “T” and the “E” in TechEd. • CORRECT: • SAP TechEd • When tweeting use the preferred hashtag #SAPTechEdNote the capitalization of the “T” and the “E” • INCORRECT: TechEdTechEDSAP TechED

31. SAP Social Media GuidelinesGeneralSocial Etiquette • Protect SAP’s reputation • Be responsible • Be authentic, factual, respectful • Be honest • Add value • Build relationships • Be aware that social content lives on and on even when it appears to be removed

32. SAP TechEdSocialContact Information • If you haven’t already done so, pleasee-mail the following information to me: • Social Contact for your presence at SAP TechEd • Links to your company’s social channels • Social promotions such as relevant hashtags, video replays, etc. SAP TechEd Las Vegas 2013 Twitter List of Exhibitors

33. Thank you!