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The Paradigm Keeps Shifting. Douglas Sleeter Founder & CEO The Sleeter Group. @dougsleeter. The Accounting Profession. Compliance. Advisory. The Pendulum Shifts Decade by Decade. Centralized LANs. Distributed Web Apps. Centralized Hosting. Hybrid SaaS & Mobile. Centralized
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The Paradigm Keeps Shifting Douglas Sleeter Founder & CEO The Sleeter Group @dougsleeter
The Accounting Profession Compliance Advisory
The Pendulum Shifts Decade by Decade Centralized LANs Distributed Web Apps Centralized Hosting Hybrid SaaS & Mobile Centralized Mainframe Distributed PC
Security Software Live Data
Most Trusted Advisor Reimagined
Efficiency Gains in Compliance Driving the Profession Towards Advisory Services Advisory Compliance
The New Paradigm Advisory CLIENT ROLE: Customer Focused “Run the Business” Operations Inventory POS Employee Management Some (but less) “bookkeeping” ACCOUNTANT ROLES: ADVISORY: Technology Consulting Business Process Consulting CFO Services KPI Analytics Business Planning Tax Planning COMPLIANCE: Bookkeeping (Outservicing) Payroll (Automated) Sales Tax Financial Statements Audit Tax Prep (Automated) Client Compliance
What is your role? ? What do you want it to be?
Trusted Servant?
Most Trusted Advisor?
68% 38% Service GAP What SMBS Want What SMBs Get
Get closer to clients Dive deep on solutions
Without Trust Nothing Else Works
When Clients Trust You, They Implement your recommendations Refer you more business Pay you more, and pay faster Forgive mistakes Treat you like a Partner
The Trusted Advisor Uses many tools Gains certifications Is vendor neutral
Doug’s Rules of Vendor Neutrality Clients come first, last, and always Products come and go, but the accountant-client relationship is life-long. Don't be intoxicated by Brochureware Build Your Brand First Loan it to vendors, but only after deep scrutiny, client-by-client.
The Trusted Advisor Uses accountant-centric tools Productizes their service
Think Outservice, not Outsource
The Trusted Advisor Has a toolkit Specializes in market niches
success Leading clients to success