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THE Business OPPORTUNITY PROGRAM. THE BUSINESS OPPORTUNTY PROGRAM (B.O.P.). Represents commitment to regional stewardship Provides structure and organization. the B.O.P. team. Luanne Meyer. Nima Baiati. Sandy Luong. Suzy Stidham. Director. Project Analyst. Project Analyst.
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THE BUSINESS OPPORTUNTY PROGRAM(B.O.P.) • Represents commitment to regional stewardship • Provides structure and organization The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram2
the B.O.P. team Luanne Meyer Nima Baiati Sandy Luong Suzy Stidham Director Project Analyst Project Analyst Administrative Support The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram3
THE B.O.P. Overview • Creates hands-on, experiential learning program for students • Matches business needs with faculty expertise and student learning objectives • Students perform work in connection with courses The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram4
The B.O.P. OVERVIEW • Utilizes a “teaching hospital” approach • Differs from an internship • Not a fee-for-service program • Seed funding from Bank of America & Wells Fargo The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram5
BENEFITS OF THE B.O.P. • Tap into specialized expertise • Preview CBE talent pool • Gain fresh perspective The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram 5
BENEFITS OF THE B.O.P. • Enhances the student learning experience • Differentiates CBE students • Prepares tomorrow’s work force • Contributes to regional economic development The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram7
THE B.O.P. Process • Clients reach out to us • We reach out to clients The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram8
THE B.O.P. PROCESS • Initial client-B.O.P. discussion • Determination of mutual interest • Identification of faculty • Detailed B.O.P. client interview • Faculty commitment The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram9
THE B.O.P. PROCESS • Clients present overview • Student teams self-select • Students create proposals • Students take ownership The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram10
TYPES OF PROJECTS • Business Plans • Finance and Accounting • Strategy • Marketing Plans The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram11
TYPES OF PROJECTS • Market Sizing • Sales and Sales Strategy • Marketing Communications • Advertising and Positioning The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram12
THE B.O.P.’S CURRENT CLIENTS • Dutra-Cerro-Graden (Hayward) • Dream Courts (Hayward) • Eden I & R (Hayward) • Gators (Hayward) • Sun Gallery (Hayward) • Star Pacific (Union City) • Paddy’s Cafes (Union City) The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram13