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CT Cable Advertising Is Rolling Out The Red Carpet For Huffman Koos!

CT Cable Advertising Is Rolling Out The Red Carpet For Huffman Koos!. Presented exclusively to Huffman Koos by Paul Michael Shea, Senior Account Executive, Connecticut Cable Advertising. “Hey Little Buddy, It’s the RED CARPET SWEEPSTAKES ”.

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CT Cable Advertising Is Rolling Out The Red Carpet For Huffman Koos!

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  1. CT Cable Advertising Is Rolling Out The Red Carpet For Huffman Koos! Presented exclusively to Huffman Koos by Paul Michael Shea, Senior Account Executive, Connecticut Cable Advertising

  2. “Hey Little Buddy, It’s the RED CARPET SWEEPSTAKES” CCA has teamed with TV Land on a great contest that will drive customers to your furniture showrooms and boost your first quarter sales

  3. As Ed Sullivan would say,”It’s a really big Shoe!” Oh no, not another awards show? No way! It’s a funny TV Awards show! The TV Land Awards: A Celebration of Classic TV. It airs on TV Land and Nick at Nite on March 3, 2003. As Maxwell Smart would say, “Would you believe there’s more?”

  4. A Contest!!! The TV Land Awards Red Carpet Sweepstakes Grand Prize: A chance to send a Huffman Koos customer as Grand Prize winner and a guest to stroll down the red carpet at the TV Land Awards in Los Angeles, California! Holy Cable TV Batman, it’s a cool contest!

  5. “Lilly, we need a new bedroom set” • Grand Prize Winner will receive: • Two tickets to the TV Land Awards: A Celebration of Classic TV including dinner and a pre-party • A stroll down the celebrity red carpet, classic Hollywood style! • Round trip transportation for two to Los Angeles, California • Hotel accommodations (double occupancy) for five days/four nights • Special tour of famous sites in Los Angeles and lunch with a classic television star • $500 spending money • Two tickets to a theme park • Two tickets to the Museum of Television and Radio • Exclusive TV Land Awards prize package …….but wait, there’s more…

  6. And one lucky Huffman Koos customer will win… “Shaazaaam! That’s a great local prize!” • A DVD package. • One DVD player • A special collection of DVD’s featuring the honorary show or actors

  7. TIMELINE 2002 - 2003

  8. What You Get • 200 Taggable Contest Spots • POP entry boxes • Entry slips • Posters Ohhhh Mr. Grant, they’re coming to our stores!!!

  9. Promotional Value • 200 cross channel Contest Spots to run January 6-January 19.2003 $25,000. • Grand Prize Trip for two to Hollywood $ 4,000. • $500 spending cash $ 500. • Local DVD prize $ 300. • Total Value $29,800 “Why does Marcia get to walk down the Red Carpet? Marcia Marcia, Marcia!!!”

  10. Why team with TV Land? • TV Land is a Great Place to Advertise • Savvy advertisers don’t just buy numbers—they buy the right environment for their message. For Adults 25-54, plenty of men and women, and no cynics… TV Land is the right place to be. • TV Land is Comfort TV • TV Land is a wholesome place full of familiar characters that viewers trust. It is an environment for viewers to escape their cares and relax—putting them in the perfect mood to hear your advertising message. • TV Land is Engaging • TV Land viewers watch television, and they stay watching longer. TV Land ranks #3 among key competitors for the length of time A25-54 viewers spend tuned-in. (Source: NMR 4/29/02 – 5/26/02. M-Su 6a-6a)And, TV Land viewers even stay watching through commercial breaks to catch the trademark RetroMercials, classic commercials from an earlier era. Your spot should be there, too! • TV Land Has a Powerful Demographic • TV Land’s core audience is Adults 25-54 • At the prime of their earning years • At a time when they are looking back - visiting, if you will - a simpler time in their lives. • At a level where they mirror the U.S. population - 48%/52% Male/Female Skew I can watch TV Land all Day!

  11. Connecticut viewers who watch TV Land are in their prime earning and spending years… “Get a job you meathead, you! Age Index 35-39 163 40-44 117 45-49 154 50-54 103 Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02 “Watched TV land in the past seven days”

  12. Adults 25-54, are more likely to have shopped at a furniture or mattress store in the past year. Age Index 25-29 103 30-34 125 35-39 103 40-44 109 45-49 103 50-54 101 Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02

  13. Adults 35-54, are more likely to have shopped at Huffman Koos in the past year. Age Index 35-39 195 40-44 133 45-49 199 50-54 140 Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02

  14. One of Huffman Koos’ lucky customers may walk down the Red Carpet. Y’all come back now, y’ hear?

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