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“How to Turn Free Speeches Into Paid Clients”

“How to Turn Free Speeches Into Paid Clients”. By Mike Aoki President, Reflective Keynotes Inc. Why give free speeches?. Gain “expert status” and publicity Networking: people come to you Lead generation. How do I get booked?. Who is your target market?

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“How to Turn Free Speeches Into Paid Clients”

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  1. “How to Turn Free Speeches Into Paid Clients” By Mike Aoki President, Reflective Keynotes Inc.

  2. Why give free speeches? • Gain “expert status” and publicity • Networking: people come to you • Lead generation

  3. How do I get booked? • Who is your target market? • Where can I find them? (Association listings such as www.csae.com ) • Who do I contact and what do I say? (Query letter or phone script)

  4. Query letter Send the Program Director: • Your possible topics and speech titles • References and testimonials • The benefits of having you speak at their next meeting or conference

  5. What do I say? How do I organize my speech? • Top 10 Tips • Industry trends: positions you as an expert • Scenario based: share real-life examples

  6. But, be careful… “You should give away the appetizer, not the main course.”

  7. Common mistakes • Selling, instead of sharing • Devaluing yourself (The “plumber’s story”) • Making it hard for people to follow up with you

  8. Generating leads Leave a “trail of breadcrumbs”: • Email your Power Point presentation to anyone who gives you their business card. • Refer attendees to a special “landing page” on your web site. • Offer a sample product or free consultation for qualified prospects.

  9. More tips for success • Newsletter articles (before & after) • Arrive early and stay late • Attend the next monthly meeting after your speech

  10. More free resources If you hand in your business card, I’ll email you: • This Power Point presentation • My free newsletter • Links to a dozen additional tips for giving business speeches

  11. A final thought… “Speaking in front of a group is a privilege and a responsibility. You never know how much you’ll affect someone’s life.” Mike Aoki

  12. “How to Turn Free Speeches Into Paid Clients” By Mike Aoki President, Reflective Keynotes Inc.

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