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MARKETING STRATEGIES

MARKETING STRATEGIES. More information: info@wwis.co.za Website: http://www.wwis.co.za. WORLDWIDE INFORMATION SERVICES. McGraw-Hill. Access Science Access Engineering Access Medicine Access Pharmacy Access Emergency Medicine Access Physiotherapy Access Surgery

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MARKETING STRATEGIES

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  1. MARKETING STRATEGIES More information: info@wwis.co.za Website: http://www.wwis.co.za WORLDWIDE INFORMATION SERVICES

  2. McGraw-Hill • Access Science • Access Engineering • Access Medicine • Access Pharmacy • Access Emergency Medicine • Access Physiotherapy • Access Surgery • Access Anethesiology WORLDWIDE INFORMATION SERVICES

  3. Key Features: Access Databases • Easy to use • Offer users different search options: basic search, • advanced search, search by topic, search only for • images etc. • The different databases look the same in terms of • platform design • Updated frequently and the latest newsletter is • available for each database • Each database has a librarian webpage which contains • marketing leaflets, information and also usage stats. • Example: Access Science and Access Engineering WORLDWIDE INFORMATION SERVICES

  4. Search all major fields of science & technology WORLDWIDE INFORMATION SERVICES

  5. Search all major fields of Engineering

  6. Do a simple search or an advanced search WORLDWIDE INFORMATION SERVICES

  7. Do a simple search or an advanced search

  8. The librarians page contains useful marketing information WORLDWIDE INFORMATION SERVICES

  9. Product Features Usage Stats Marketing flyer FAQ’s Powerpoints Demonstration Read more about McGraw-Hill’s access databases

  10. WEB OF KNOWLEDGE • The world’s largest integrated research platform for high quality scholarly. • contents in the sciences, social sciences, arts and humanities • Only includes the most influential, relevant and credible journal • information • Complete Indexing Cover to Cover of all journals • over 100 years backfile coverage – files are fully indexed, searchable & • linkable.Including many older volumes previously only available in print, • but now fully digitized and re-indexed with modern terms and functions. • Uncover new theories, solutions and indications of emerging & • developing concepts with CPCI. • Discover the latest technological advances and formulate fresh ideas for • research • Save time by accessing open Web and expert database information in the • same search : Scientific webplus WORLDWIDE INFORMATION SERVICES

  11. WEB OF KNOWLEDGE • Biological Abstracts Biosis Previews • Cab Abstracts Chinese Citation Database • Current Contents Connect Derwent Innovations Index • Endnote Web Essential Science Indicators • Inspec Journal Citation Reports • Medline Web of Science • Zoological Records • Food Science & Technology Abstracts WORLDWIDE INFORMATION SERVICES

  12. WEB OF SCIENCE WORLDWIDE INFORMATION SERVICES

  13. WEB OF SCIENCE WOK personal profile functions WOK database/ resource selection WORLDWIDE INFORMATION SERVICES

  14. WEB OF SCIENCE SEARCH PAGE Web of Science search options Click here to go to WOS General Search Page Combine search fields with AND, OR, NOT Click here to open search aid/ index Add more search fields WORLDWIDE INFORMATION SERVICES

  15. WEB OF SCIENCE: Database & coverage selections WOS individual Citation Indexes included in your subscription and years subscribed. Use the drop down menus to select time span: from all years (included in your subscription) to data added in the recent update WORLDWIDE INFORMATION SERVICES

  16. EVALUATION OF RESEARCH Refine resuls according to subject area, document type, authors, funding agencies etc. Order your list according to choice Authors who wrote these papers ordered by number of papers

  17. WEB OF SCIENCE RECORD What other research has been influenced by this paper? Run a Citation Map for this paper to exam the backward and forward citations to this paper What research influenced these authors? What material did these authors cite? View article References Keep up to date with citations to this article by creating a Citation Alert. Web of Knowledge registration required

  18. CITATION MAP: Publication years Our paper was published in 2002 and it is still being cited in 2009, therefore this paper is relative to current research WORLDWIDE INFORMATION SERVICES

  19. WEB OF KNOWLEDGE 5: The citation universe

  20. WEB OF KNOWLEDGE 5: Search Parameters Set yoursearchparameter defaults Selectyears, use lemmatization and sortbypublication date

  21. WEB OF KNOWLEDGE 5: Search Parameters

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