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AFFILIATE

AFFILIATE. AFFILIATE. This is a website, company, or marketing program that enables fee-paid links to other websites in order to drive traffic to their sites in exchange for commission. AGGREGATOR. AGGREGATOR.

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AFFILIATE

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  1. AFFILIATE

  2. AFFILIATE This is a website, company, or marketing program that enables fee-paid links to other websites in order to drive traffic to their sites in exchange for commission

  3. AGGREGATOR

  4. AGGREGATOR This software or website gathers (“aggregates”) information from various sites and sources, like news, videos, polls, reviews (for books, movies, etc.), or search (can organize search results, etc.) into a consolidated view

  5. APPS

  6. APPS (A nickname for “applications”) These mobile Web applications are software programs that facilitate searches by topic. They were designed for handheld Web-enabled digital devices like Kindle and iPad, as well as smartphones like the iPhone, BlackBerry, Android, etc.

  7. BLOG

  8. BLOG This is the accessible online journal of a person, corporation, or association, normally encouraging interaction with its readers through a forum for comments

  9. BOOKMARK

  10. BOOKMARK This is a method of highlighting and saving links to websites so users can revisit later

  11. BROWSER

  12. BROWSER This software application allows web pages to be displayed and then found by users conducting Internet searches or “browsing the Web.” Some browsers are Firefox, Google Chrome, Internet Explorer, Netscape, Opera, Safari, among others

  13. CHAT & TEXT ACRONYMS

  14. CHAT & TEXT ACRONYMS This is a list of commonly used shorthand for text messaging and online chatting, such as “121” for “one-to-one,” “AITR” for “adult in the room,” or “CSN” for “chuckle, snicker, grin.” See handy list at http://www.netlingo.com/acronyms.php

  15. CLICK-THROUGH

  16. CLICK-THROUGH This is when a web user clicks on a hyperlink to another site

  17. COMMENT

  18. COMMENT This is what followers do when they post (place) their opinion on websites, blogs, microblogs, and so on

  19. CONTENT

  20. CONTENT This is the topic expressed in website copy

  21. CROWDSOURCING

  22. CROWDSOURCING Unlike social bookmarking, these are sites that share news stories and other types of information, not just the links to those sites. These include Reddit, Mixx, Gabbr, etc.

  23. DOMAIN NAME

  24. DOMAIN NAME This is a site’s name created by website owner

  25. DOWNLOAD

  26. DOWNLOAD This is how users copy files, images, music, etc. to their digital devices, such as computers, mp3s, etc. See upload

  27. FACEBOOK FAN PAGE

  28. FACEBOOK FAN PAGE This Facebook page lets website owners increase traffic by establishing a loyal fan base of people who show their support by clicking the “Like” button. Search engines notice fan pages and that helps improve a website’s ranking.

  29. FLOG

  30. FLOG This fake blog is sponsored, but is written as if it were a personal, unbiased blog. See example in chapter 10

  31. GOOGLE

  32. GOOGLE This is a search portal site or search engine that enables users to surf the Web

  33. ADSENSE®

  34. ADSENSE® This is a program where Google places ads on websites and pays owners for placement

  35. ADWORDS®

  36. ADWORDS® These are keywords used as ads. In the US, advertiser pays Google who then shares the proceeds with the website owners. In the UK, advertiser pays to place ads in relevant search results driven by keywords in the content.

  37. ANALYTICS

  38. ANALYTICS This is a free analytical service by Google for all website owners so they can track visitors in various ways: by volume, geography, dates, etc.

  39. HASHTAG

  40. HASHTAG This sign, a pound sign, is what Twitter users add before a word to categorize their tweets (140- character comments). Today people use hashtags to show a sense of humor, irony, coolness or to billboard a word, like “#Pound award!” It’s crept into everyday speech with people saying, “Hashtag sorry I’m late.”

  41. HTML

  42. HTML HyperTextMarkup Language – This is the language “code” or “source code” website programmers and designers use to indicate how the website and its pages should appear (italics, bold, indented, etc.)

  43. HYPERLINK

  44. HYPERLINK These are website links that are included (“embedded”) to appear as buttons or underlined text and allow users to click-thru to other sites

  45. IM

  46. IM This is the abbreviation for “Instant Messaging” and represents real-time digital (online and mobile) communication

  47. LANDING PAGE

  48. LANDING PAGE This is a web page that acts like an ad and invites people to take action, like placing an order or subscribing to a blog, newsletter, e-store, etc.

  49. KEYWORD

  50. KEYWORD These main words in copy are used to help search engines track site content and traffic. Also known as “Key Term” or “Tag”

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