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Affiliate Development

Team Sri-vallabha das (Dubai) Devakinandan das (Singapore) Udarakirti Caitanya das (Bahrain) Mukunda Madhava das (Juhu, Mumbai). Affiliate Development. Definition. ISKCON Entity : A centre established and managed according to GBC rules and regulations. Definition. ISKCON Affiliate:

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Affiliate Development

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  1. Team Sri-vallabha das (Dubai) Devakinandan das (Singapore) Udarakirti Caitanya das (Bahrain) Mukunda Madhava das (Juhu, Mumbai) Affiliate Development

  2. Definition ISKCON Entity: A centre established and managed according to GBC rules and regulations

  3. Definition ISKCON Affiliate: An organization officially attached to ISKCON by way of a set of well defined documentation designed to regulate relation between ISKCON and the affiliate

  4. Objectives of Affiliation • Unity in diversity – to formalize connection with devotees who adopt new preaching strategies and innovations.

  5. Objectives of Affiliation • To endorse, support and encourage bona fide ISKCON related activities • To check activities which exploit ISKCON’S name and goodwill

  6. Why Creating Affiliates? From GBC feedback, Oct 2011: • Engagement for congregations • Potential to eventually become a temple • Generation of goodwill from public/government entities • To satisfy legal requirements which normally do not allow ISKCON to perform

  7. AFFILIATE LEVELS

  8. ISKCON FULL AFFILIATE Features for consideration: • Legally not registered as ISKCON • Full managerial control, ISKCON appointed Trustees • Sometimes required to suit the law of the land. • Ownership/transfer of assets, ideally in favour of ISKCON

  9. ISKCON FULL AFFILIATE Establishments: Restaurants, Gift Shops, FFL, Mid-day Meals, Goshalas etc. Safeguards: Regular review of trustees to minimize abuse and/or deviations Benefits: BTG listing, ISKCON’s FULL endorsement, stall at temple/festivals, fund raising

  10. ISKCON PARTIAL AFFILIATE Features for consideration: • Agreeable to not present ideas against Krishna Consciousness • Some form of financial support when applicable Establishments :. Some restaurants, yoga clubs, vegetarian societies, Goshala, etc.

  11. ISKCON PARTIAL AFFILIATE Safeguards : Appropriate documents eg. MOU to regulate the relationship Benefit: ISKCON’s Limited endorsement, stall at temple/festivals, Sharing of funds

  12. NON- AFFILIATES Features for consideration: No form of control in any manner i.e philosophy, finance etc. Establishments: Independent restaurants, yoga clubs and other entities Safeguards: Establish appropriate forms of communications to educate and protect ISKCON interests and its members

  13. Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study • ISKCON as a charitable trust cannot run business : Law of the Land in India Need

  14. Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study • ISKCON Juhu Managers Trustees

  15. Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study • To promote vegetarianism • Free food distribution • Can run business entity: Govinda’s Objectives

  16. Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study • Rent from premises / equipments • Donations • Indirect benefits Benefits for ISKCON

  17. XYZ Restaurant Non-Affiliate Case Study • To ride on ISKCON’s goodwill and brand name Need

  18. XYZ Restaurant Non-Affiliate Case Study • Non-member of ISKCON Manager

  19. XYZ Restaurant Non-Affiliate Case Study • To generate revenue on the strength of ISKCON’s standing and reputation Objectives

  20. XYZ Restaurant Non-Affiliate Case Study • Exploitation of name • Possible negative publicity • Possible loss of revenue for ISKCON affiliates Loss for ISKCON

  21. Proposed Creation of ISKCON Affiliate Office Functions: To draw up rules and regulations To monitor through “Affiliate Audit” To report directly to the GBC Body

  22. Affiliates Development to lead to • More Devotees • Happier Devotees

  23. Thank you very muchHare Krishna!For more information please contact makingadifference@pamho.net

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