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Energy Resources Department

Energy Resources Department. Technical Assistance Grant Opportunity. Interactive public service announcements. Generously awarded by:. U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration. PRESENTED AT: PIPELINE SAFETY TRUST CONFERENCE

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Energy Resources Department

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  1. Energy Resources Department Technical Assistance Grant Opportunity Interactive public service announcements Generously awarded by: U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration PRESENTED AT: PIPELINE SAFETY TRUST CONFERENCE NOVEMBER 6, 2009

  2. PROUDLY SERVING BOTH NATURAL GAS AND ELECTRIC CUSTOMERS SINCE 1917 • CURRENT GAS SYSTEM STATISTICS: • 12TH LARGEST MUNICIPAL GAS SYSTEM (# OF CUSTOMERS) • SERVING MORE THAN 52,000 CUSTOMERS • 150 OPERATOR QUALIFIED EMPLOYEES • MORE THAN 1,211 MILES OF MAIN • SERVING A 365 SQUARE MILE TERRITORY

  3. SERVING IN BOTH MESA AND AREAS OF PINAL COUNTY, ARIZONA

  4. THE CITY OF MESA PROVIDES ECONOMIC AND RELIABLE SERVICE BUT ITS PRIMARY CONCERN IS EMPLOYEE AND COMMUNITY… SAFETY!!!!

  5. EMPLOYEE SAFETY As of November 1st 529 Days without a lost time accident! COMMUNITY SAFETY First responders with a targeted response time to emergencies of under 30 minutes

  6. The numbers of persons contacted as part of our existing pipeline and natural gas safety efforts is evaluated each year . In 2008, because of several non-reoccurring, large community events, we provided safety messages to 13,462 persons Since Jan 2009 we have attended 47 events and have reached approximately 8,258 persons

  7. COMMUNITY SAFETY IS ENHANCED WITH EACH ADDITIONAL EYE…………. EAR…………. That is aware that there are natural gas pipelines in the community NOSE………….

  8. What Are Interactive PSAs? The interactive advertising uses Digital technology from a digital cable provider to engage subscribers in interacting with 30-second public safety announcements (PSA’s). Message overlays are used to frame PSA’s with selective messages including surveys, direct responses, or requests for information. Digital subscribers have interactive remotes which allow them to respond. Once a household has responded to the survey, the next overlay can provide a different interactive spot to that household.

  9. Natural gas pipelines can be buried anywhere…Does your family know what natural gas smells like? A. Gasoline B. A Skunk C. Rotten Eggs Help detect leaks early. Know that natural gas smells like ROTTEN EGGS This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

  10. Natural gas pipelines can be buried anywhere…Do you know what to do if you smell natural gas? A. Nothing B. Get to a Safe Locations and Call 911 or your gas provider Do not call from inside your home. If City of Mesa is your gas provider call 911 or (480)644-4277 This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

  11. Natural gas pipelines can be buried anywhere… Do you know what number do you call at least two business days before digging? A. Your mom B. 811 C. 411 To protect any natural gas pipelines and other utilities from damage: Call 811 or (602) 263-1100 This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

  12. WHO CAN VIEW INTERACTIVE PSAS? Coverage Area Apache Junction, Coolidge, Florence, Mesa, Gilbert, Higley, Queen Creek Zip Codes 85201, 85202, 85203, 85204, 85205,85206, 85207, 85208, 85209, 85210, 85212, 85213, 85215, 85220, 85228,85232, 85233, 85234, 85236, 85240, 85242, 85243, 85295, 85296, 85297,85298 East Valley Zone Cox Media Households = 159,697Outreach Efforts in 2008 = 13, 462 146,235 !!

  13. WHERE CAN INTERACTIVE PSAs BE VIEWED? • There are over 52 digital channels: • Provide the interactive elements. • An additional 40 analog channels are available: • PSAs can be viewed, viewer cannot interact • Of the 52 interactive channel opportunities, 39 are “zone-able” : • Can be targeted to viewers mainly within our service area

  14. HOW CAN INTERACTIVE PSAs BE DEMOGRAPHICALLY TARGETED? SPORTS: ESPN, NFL, Soccer, U ESPN 18+: ID, tbs, TNT, USA, Comedy Central MALE: Discovery, FX, History, Scifi, Spike FEMALE: Oxygen, Soap, Lifetime, Hallmark NEWS: CNBC, CNN, Fox News, MSNBC LIFESTYLE: HGTV, Green Planet, diy, Food Network FAMILY : ABC Family, TV Land, Disney SPANISH : CNN, ESPN, Univision *This is just a sampling of how Networks can be selected based

  15. HOW CAN INTERACTIVE RESPONSES BE MONITORED ? All responses are sent immediately to the Digital Provider and are tabulated per household.

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