1 / 23

To us, finding hidden t reasure is matching idle resources with free time.

To us, finding hidden t reasure is matching idle resources with free time. It’s the delight of discovering last minute things to do on the weekend that offer value and socialization. AGENDA 1. Challenges a. users b. Vendors 2. Solution a. users b. vendors. User Challenges.

aerona
Download Presentation

To us, finding hidden t reasure is matching idle resources with free time.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. To us, finding hidden treasure is matching idle resources with free time. It’s the delight of discovering last minute things to do on the weekend that offer value and socialization.

  2. AGENDA 1. Challenges a. users b. Vendors 2. Solution a. users b. vendors

  3. User Challenges Making Plans in Toronto Fragmented. Confusing. Too much choice.

  4. User Challenges “So psychologists, of course, have seen that overwhelming choice creates the feeling of anxiety.” - Professor Renata Salecl

  5. User Challenges Problem Scenario

  6. Vendor Challenges Problem Scenario

  7. Opportunity Space • - Currently there doesn’t exist an easy go-to resource to find out last minute opportunities specifically for the weekend that combine both socialization and last minute discounts. • - Meet-ups are pre-planned well in advance. • - Regular Groupon vouchers are purchased well in advance and pre-planned activities. • - GrouponNow vouchers are offered within a limited time-frame during the vendors down-time.

  8. User Challenges User Problem Scenario A • Individual with no weekend plans: • People seeking last minute weekend plans have idle time to fill. • Solution • Make last minute weekend planning: • - a delightful journey of discovery • - an easy and intuitive way to search different options • - a bang-for-your-buck • - a way to socialize with other people who have similar interests • - a way to contribute into and build a community

  9. User Challenges Marketplace Problem Individual with excess capacity and/or looking to find someone to join their activity: Individuals sometimes are faced with extra capacity for pre-paid activities when they can’t find friends to join or friends cancel on them. Solution - enable them to offload their extra capacity - recoup some of their losses by selling at full or discounted face value - facilitate meeting up with new people who have similar interests and are looking for last minute weekend plans

  10. Vendor Challenges Business Case Problem Vendor with excess capacity: Business vendors of social, entertainment and leisure activities often have excess capacity which they are unable to sell. At the last minute, it is in their best interest to sell it off, even at a discounted rate, rather than leave the capacity idle. Solution Last minute sell-offs: - becomes a new focused channel - becomes an advertising platform - opportunity for vendors to offload excess capacity - selling at a discounted rate that’s not so extreme it undercuts their brand value - tapping into a social community

  11. Discover and meet up this weekend, on the cheap.

  12. Solution Value Proposition: thisweekend.to is a resource for discovering last minute weekend plans to join up with others looking for a fun activity at a great price. It offers meet ups to last minute social, entertainment and leisure activities

  13. Solution Partners/Vendors: Partner up with vendors of social, entertainment and leisure activities who are interested in selling off their excess capacity which would otherwise be idle. Social Marketplace Individuals whom have extra tickets for entertainment, social and leisure activities who are interested in finding someone to purchase it and join them. Execution: 1.Web  2. Mobile 3. Email notifications

  14. User Solution Each weekend, there are two meet up events through partners. One Friday, one Saturday. Social marketplace rounds out the service offering.

  15. User Solution At the meet up. Specific place. Specific time. Ambassador brings people together.

  16. User Solution Social Marketplace

  17. User Solution Last Minute Deals

  18. User Solution Meet ups

  19. Vendor Solution

  20. Mobile User Solution

  21. Mobile User Solution

  22. Web User Solution

  23. Vendor Challenges Roadmap 1. Begin with finding partners for one Friday, Saturday and Sunday event per weekend 2. Build partnerships with vendors to expand network of suppliers 3. Build critical mass amongst community of buyers continuing to delight and strengthen the social experience. 4. Enhance facilitation and experience of individuals trying to sell-off their own excess capacity (e.g. adding an some sort of reward element, to strengthen community, contribution and participation).

More Related