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Web Site Content

Web Site Content. Communicate Positioning Do it fast ! Through content Via atmosphere With sensible, proper navigation Brands and Branding. Web Site Content. Support Desired Positioning Stating you’re special is not enough! Use content Interests Experiences Skills Other

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Web Site Content

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  1. Web Site Content • Communicate Positioning • Do it fast! • Through content • Via atmosphere • With sensible, proper navigation • Brands and Branding

  2. Web Site Content • Support Desired Positioning • Stating you’re special is not enough! • Use content • Interests • Experiences • Skills • Other • Other Goals

  3. Web Site Content • Product and/or Service Information • Inform • Persuade • Remind • Resources • Help in problem-solving/decision-making • Entertainment • Links

  4. Web Site Content • Related Content • Know your target market(s)! • Brainstorming • Shop your competitors! • Attractors • Bring them in • Keep them there • Bring them back

  5. Web Site Content • Encouraging Interaction • Know your target market(s)! • Anticipate questions • Analyze questions for FAQs • Don’t Overlook Other Modes • What if someone got a printout of your site? • The target market may not always be the only audience.

  6. Web Site Content, cont’d • Remember Your Site Type • Know your target market(s)! • Allow questions, besides FAQs • Ordering systems • Ease of use • Flexibility • Privacy/Security

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