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Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info

Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary. Sports Content Hub. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info

mckenzie-may
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Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info

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  1. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  2. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Intro A web-based content management system and delivery network Content modules Distribution and sharing Manageable & adjustable Supports other formats and functionality

  3. Intro Aim ◄ Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Aim To create a centre of exclusive sports content Engage the target audience Raise awareness of sport including Set4Sport Raise awareness of underprivileged children Strengthen RBS brand association with sports

  4. Intro Aim Content ◄ Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Content Sports personality profiles Exclusive videos Interactive games UGC Feeds (RSS, social media)

  5. Intro Aim Content Audience ◄ Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Audience Global C-suite UK High street customers and prospects Media, Government & Investors Something for EVERYONE

  6. Intro Aim Content Audience Elements ◄ Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Elements Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

  7. Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - summary Micro-site with database Intro to site Choose sport Free browse / register for full access / Facebook login

  8. Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - summary Content Video Downloads Games Information Personalized areas – registration

  9. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Video mechanism Micro-site integrity Editorial control – search tags, approval Metrics

  10. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Video Celebrity intro Professional master classes – modules released weekly to reg. users (share) or purchase all Epic footage UGC – upload shots / download coaching videos RBS customer exclusives

  11. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  12. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  13. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Downloads Photos – stock and shared Diagrams and layouts of venues Screensavers / desktops App

  14. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back

  15. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game

  16. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview

  17. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game

  18. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview Winners get master class at club venue e-Wimbledon?

  19. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site – info ◄ Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - info Personalities Fixtures News

  20. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalised Media tracking

  21. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalized

  22. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalized Media tracking Leader-board Access to UGC Notice board Investors / sponsors / media features

  23. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Charity perspective Meaningful mechanisms Funding Traffic Track donations

  24. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Charity

  25. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS ◄ SOCIAL REAL WORLD Measurement Summary Sports Content Hub RBS perspective Database Appropriate services Appropriate events

  26. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL ◄ REAL WORLD Measurement Summary Sports Content Hub SOCIAL Links from everyone to the site Viral videos / comments on others Twitter Forums

  27. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD AR Markers on balls..

  28. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD

  29. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub REAL WORLD

  30. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD AR Markers on balls.. Shops – giveaway with purchase Clubs – sticker sheets Proceeds to charity Club that generates most registrations hosts the master class day with celebrity

  31. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement ◄ Summary Sports Content Hub Measurement YouTube metrics Registrants Surveys - Polls

  32. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary ◄ Sports Content Hub Summary Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

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