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Quick Music Test (out of 24)

Quick Music Test (out of 24). Name the 4 main areas exam board want you to focus on and define them in a sentence (8) List at least 2 examples of Marxist terminology that is relevant to the changing role of the audience today in relation to the music industry (2)

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Quick Music Test (out of 24)

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  1. Quick Music Test (out of 24) Name the 4 main areas exam board want you to focus on and define them in a sentence (8) List at least 2 examples of Marxist terminology that is relevant to the changing role of the audience today in relation to the music industry (2) What does proliferation mean? (1) What does synergy mean? (1) Name 2 music streaming sites (2) Which sold more in 2009 - singles or albums? (1) Which band recently won a case against EMI stopping the selling of its album songs as singles? (1) Name the big 4 record companies (1) What does A&R stand for? (1) Which unsigned band entered the top 40 singles charts in 2007? (1) Define globalisation and give 1 advantage and 1 disadvantage of it to the music industry (3) What is the internet penetration of the UK: 44%, 59% or 76%? (1) What is the internet penetration of the World: 26%, 41% or 67%? (1)

  2. Question 1 • Production (how is music made using technology – “means of production”) • Distribution platforms (proliferation of formats – CD, radio, mobile phone, MP3, computer, TV etc) • Marketing (advertising, PR – role of A&R) • Exchange/Exhibition (downloading, CD shops, online shops like Amazon)

  3. Question 2 • The “consumer as producer” controlling the “means of production” • The masses are called the proletariat, who are controlled by the “dominant ideology”

  4. Question 3 • Proliferation is a very rapid (and sometimes excessive) growth

  5. Question 4 • Synergy is cooperative interaction between groups – it is when 2 or more things come together so their effect is greater than their combined parts • E.g. a football team being “greater than the sum of its parts”

  6. Question 5 • Youtube, spotify, lastfm

  7. Question 6 • Albums

  8. Question 7 • Pink Floyd

  9. Question 8

  10. Question 9 • Artist and Repetoire • The division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.

  11. Question 10 • Koopa

  12. What is globalisation? • The integration of economies, cultures and societies • It began with the telephone and has been speeded up with recent advances in modern technology

  13. Advantages and disadvantages • Sharing of “best practice”? • “The rich get richer and the poor get poorer”? • Does it result in integration or imperialism? • Loss of cultural identity? • Exposing smaller organisations (or countries) to opportunities of global economy?

  14. How does it apply to the music industry? • The “Big 4”? – globalised? • The “Independents” – localised and genre specific (e.g. grime in East End)? • More developed countries better equipped to distribute music? • For example, India “listens to” the US but does the US “listen to” India? • Resulting in American (and British) imperialism?

  15. Has new media really “democratised” the Music industry? • Do we have a choice of cultures to choose from? • American influence seems to be growing: • Artists and exposure platforms…. • YouTube • MySpace • Facebook • Napster • Not just music - TV, Film, Sports etc

  16. American Imperialism • US cultural influence seen across the world (e.g. non-US artists appropriating US derived music styles or approaches so that they become cultural hybrids) • Jay Sean case study – read and comment on Evening Standard article

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