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Georgia Governor’s Conference on Tourism

Georgia Governor’s Conference on Tourism. August 27, 2012 Atlanta, GA. Outline. The four types of sport tourism Current trends in the industry The roles of sports councils/commissions and CVBs Rights holders, NGBs, and production companies: Who are they and what do they do?

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Georgia Governor’s Conference on Tourism

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  1. Georgia Governor’s Conference on Tourism August 27, 2012 Atlanta, GA

  2. Outline • The four types of sport tourism • Current trends in the industry • The roles of sports councils/commissions and CVBs • Rights holders, NGBs, and production companies: Who are they and what do they do? • Bid fees: Why do they exist and what to do? • Room nights, stay to play, and economic impact: Keeping score.

  3. Four Types of Sport Tourism • Incidental sport tourism • Nostalgia sport tourism • Spectator sports tourism • Participation sports tourism • Each can be important to your future, and deserve focus and attention

  4. Current Trends • Developing your own events • Stay to play • Growth in the role of the cvb and examples • Growth in the use of third party booking services, including site selection • Issues related to a closer focus on the segment due to losses in other segments • Dueling calculators and impacts

  5. The Roles of Councils and CVBs • It is a fortunate destination that has both • Sports Councils are specialists, and not fully focused on room nights • CVBs must focus on room nights and guard against too much involvement with event • Disputes can occur, usually over funding or personalities, not what is best for the destination

  6. Bid Fees • They are here to stay • Some history • Host organizations can refuse to bid on events • Ask what the money is for; you may be able to give them some or all of it without dollars • Issues with economic impact claims and escalating bid fees • Keeping score

  7. Rooms and Impact • When it is all about room nights, issues can arise • Room contribution systems • Team registration fees • Stay to play • Third parties: friend or foe? • Impact of fees on the visitor • Economic impact issues

  8. Conclusions • Industry continues its steady growth • NASC continues to expand its services • Growth in for-profit conferences, publications • DMAI and its economic impact calculator • Marketplaces and rights holders • Managing expectations • The cost of a sales call • When to use the telephone instead of the computer

  9. Don Schumacher, CSEE Executive Director National Association of Sports Commissions 513.281.3888 don@sportscommissions.org Discussion and Q and A

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