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Marketing & Purchasing Print, Office and Viscom. Marcus Gillioen Marketing & Purchasing Director. Marketing & Purchasing what do we do ?. Prepare & implement Marketing & Purchasing plans in order to increase the bottom line & reduce the cost base:
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Marketing & PurchasingPrint, Office and Viscom Marcus GillioenMarketing & Purchasing Director
Marketing & Purchasing what do we do ?... • Prepare & implement Marketing & Purchasing plans in order to increase the bottom line & reduce the cost base: • Supplier and product optimisation generating better margins(front & back) • Product management & promotion • Develop e-Business (customer & supplier) • Supply chain project implementation
Marketing & Purchasing process… • M&P Committee meeting every 6 weeks between Central team and Regional M&P Directors • Propose strategic direction to the Management Board • Define and implement plans for the decisions taken at Management Board • Monitor & follow KPIs • Ratio of strategic suppliers / back margin rate / e-commerce rate (customer & supplier) / items reduction / supply chain project income / headcount evolution / marketing expenditure ratio /… • Transversal IPO process
Regional Marketing & Purchasing Directors • UK & Ireland Andy Christian
Regional Marketing & Purchasing Directors • France & Switzerland Bertrand Senlis Hanspeter Ischi
Regional Marketing & Purchasing Directors • Benelux Chantale De Bruyn
Regional Marketing & Purchasing Directors • Nordic Region Steen Murmann
Regional Marketing & Purchasing Directors • BCEE Region (1):Germany, Austria and Slovenia Stefan Baumeister
Regional Marketing & Purchasing Directors • BCEE Region (2):Baltics, Russia and Ukraine Enn Kukk
Regional Marketing & Purchasing Directors • CSEE Region: Poland, Slovakia, Czech Republic, Hungary, Romania, Bulgaria and Turkey Alina Adamkiewicz-Krajewska
Regional Marketing & Purchasing Directors • Spain & Portugal Juan Domingo Merino
Regional Marketing & Purchasing Directors • South America: Luis Antonio Baeza • South Africa: David James • Asia (Image Paper JV with AW): Will Boon
Richard Champion Central Marketing Judith Davis Nicolas Malpiece Liz Wilks Joël Toremans
Mike Whitehead Central Purchasing François-Régis Arhanchiague Jan Berbee Dominique Assouline Pascal Cusset
Marketing & Purchasing Priorities 2008 • Financial conditions • Capture IPO synergies in Marketing & Purchasing • Leverage conditions between Antalis and Map group-wide • Benchmarking • Optimise % rate of purchases from strategic suppliers • Supply Chain • Continue rollout of Libra forecasting tool (including Map companies) • Increase level of e-trading with our strategic suppliers • Supplier management • Manage the cooperation with key strategic suppliers: UPM, gPS, IP, Mondi, Sappi, Stora Enso, MacTac, … • Manage the "special" relationship with ArjoWiggins • M-real Supply Agreement
2008 2009 2010 M-real Supply Agreement • Coated additional volume (kt) • Office Papers additional volume • Grow DataCopy and Evolve by 20kt in 2008 and by further 20kt in 2009 • Split ⅔ DataCopy and ⅓ Evolve France UK GermanyTOTAL 20 15 640 25 20 1560 30 25 2580
Marketing & Purchasing Priorities 2008 • Product Management • Redefine Product & Brand offer • Environmental strategy • Product offer and information support • Developing towards Corporate sustainability approach
100,000 30,000 80,000 60,000 40,000 65,000 20,000 7,500 16,000 0 Gross Margin Turnover Visual Communication Antalis €k 2007 YEE Map • Products: Paper, board, plastics, self adhesive products, laminates, films, fabrics… • Supply structure: >100 suppliers
VisCom - Next steps Business analysis Where are we Today ? Quick wins Rationalise, payment terms; service fees… Define, agree and implement Strategy 2008-2012
VisCom in action… • Customers: Printers (offset, screen, digital), sign makers, display makers, exhibition, advertising companies, photo labs, corporate end users, government…