1 / 6

Social Media

Social Media. A better way to manage your online profile! . The problem with social media. So many platforms, so little time LinkedIn, Facebook, Twitter, Pinterest , Google+ All about conversations – but conversations take time !

afric
Download Presentation

Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media A better way to manage your online profile!

  2. The problem with social media • So many platforms, so little time • LinkedIn, Facebook, Twitter, Pinterest, Google+ • All about conversations – but conversations take time! • Too many people use it for self-promotion, try thought leadership instead

  3. Common mistakes on social media • Not replying / delayed response • Creating an account for the sake of having one • Have a purpose • Infrequent posts • Uninteresting or untargeted content • Getting hostile to feedback • Inconsistent personality (make sure tone matches the brand) • Taking a side (politics, gender, race, religion) • Using the wrong social media platform • Mixing business with personal posts • Over promotion

  4. How to manage your social time! • Create a schedule • Block out time on a daily basis to check your online profile, retweet/like and to write posts or blogs to add • Choose social media sites that will have most impact on your audience • Stick to your purpose (research, networking, promotion … i.e. not stalking) • Share social media responsibility with employees (but make sure they understand the brand values and tone)

  5. Useful tools • Ping.fm – allows you to update your status across many different social media platforms • TubeMogul – uploads video to multiple sites (not just YouTube) and provides viewing stats for each of them • FriendFeed – collect articles, blogs, photos, videos from various social media platforms on one solution • HootSuite – allows you to monitor all social media feeds in one place and schedule posts in advance (however, shouldn’t replace the human element) • Tweriod – generates a report to tell you when the best time to post to Twitter • Google Analytics – website traffic, where coming from, where bouncing, keywords, keywords tool • Statcounter – aims to identify visitors to site and where they came from, the search terms they used, how long they stayed, what they viewed

  6. Other useful ideas • Use Twitter lists to sort all people you know into distinct lists according to interests • Good for separating personal from business • Pick and choose the news more relevant for them • Build follower base • Email footers / Website social media badges / email clients / prospects asking them to join you online and remind them in every promotion you do • Twitter • Start following ‘influencers’ in the industry and respond to their tweets • Offer exclusive content / deals e.g. Twixclusives • Show appreciation – for likes / retweets • Don’t over hashtag content = 2 = magic number generates 21% more engagement than tweets with 3+ hashtags • Don’t over promote – be very targeted • Facebook • Don’t like own post • Don’t tag photos of clients/employees/fans without permission • Don’t ask for likes for no reason • LinkedIn • Don’t join groups to immediately start self-promoting • Don’t ignore the professional tone of LinkedIn • Don’t pester for recommendations

More Related