Presentation Transcript

1. SOCIAL MEDIA USE IT WHILE YOU STILL CAN! Learn the skills you need to take your business to a new level of customer satisfaction and discover more about your target audience than ever before. Contact Darrell Mott (JCH Communications) darrell@jchcom.com
2. www.jchcom.com SUMMARY WHAT WILL YOU LEARN? PresentationMainChapters We will go over all the theoretical and practical elements so you get a full understanding of how social media works and how to use all of the feature available to achieve your business goals. CONCEPTS PLATFORMS What social media actually is, more than just facebookand twitter and sharing photos from your last vacation. What are the most used platforms and what features you didn’t know because they were either too advanced or new. TOOLS INTEGRATION What tools you can use to ease your job in using these platforms and reducing costs and increasing effectiveness. Putting it altogether and getting full benefits for all your efforts. Day by day usage. Contact Darrell Mott (JCH Communications) darrell@jchcom.com of 20 1
3. www. jchcom.com IT’S A COCKTAIL PARTY! YouNeedToWorkTheRoom Don’t Push, Pull! Until now every marketing effort has been about pushing your brand, social media is only about pull. Learn to listen! It’s Free! Interact and create connections! Don’t expect immediate returns! Be patient! Never close too fast! They already know what you do! Contact Darrell Mott (JCH Communications) darrell@jchcom.com 2 of 20
4. www.jchcom.com BECOME THE COMMUNITY! Be the host. Start the conversation Get equity by owning the community Don’t censor for immediate results You must have thick skin. Focus on building relationships first. Contact Darrell Mott (JCH Communications) darrell@jchcom.com 3 of 20
5. www.jchcom.com CONTEXT IS GREATER THAN CONTENT! Research your customers! Put things into context Offer personalized bonuses Keep track of results Thank when thanked. Context: The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. Contact Darrell Mott (JCH Communications) darrell@jchcom.com 4 of 20
6. www.jchcom.com HELLO…YES THIS IS THE CARING Dept.! Effort is underrated. Keep track of the customer’s life events. Answer each and everyemail. Don’t filter on follower/like size. Focus on relationships not sales. Contact Darrell Mott (JCH Communications) darrell@jchcom.com 5 of 20
7. www.jchcom.com WHAT’S THE ROI? OF SOCIAL MEDIA! YourReturnOnInvestment What’s the ROI of a good friendship? What’s the ROI of spending time with your parents? Not being quantifiable is a matter of time! It doesn’t mean it’s not valuable! Contact Darrell Mott (JCH Communications) darrell@jchcom.com 6 of 20
8. www.jchcom.com SOCIAL MEDIA MAIN PLATFORMS UK TrafficStats Facebook Almost 50% of the UK’s population has a facebook account out of which 56% males and 64% between 25 and 44. Twitter With the UK being the second twitter nation. And 1 in 350 visits to a UK site comes from Twitter. LinkedIn Doubling it’s users in just 18 months with most users in IT (over half a million), followed by Financial Services and Marketing. Contact Darrell Mott (JCH Communications) darrell@jchcom.com 7 of 20
9. www.jchcom.com FACEBOOK THE SOCIAL NETWORK! TheMother Of All Networks Focus on retention Mostly entertain, rarely sale! Get instant trust by being connected! Contact Darrell Mott (JCH Communications) darrell@jchcom.com 8 of 20
10. www.jchcom.com FACEBOOK THE SOCIAL NETWORK! Metricsto Live By! SOCIAL Aim for 1% Interaction/Feedback Rate Industry average is 0.1 – 0.6% Only 3% to 7.5% of people see your daily post! Post Formulas: “Click like if…” Photos based on interests “<photo of pony> “Click Like if you love ponies!” ADS Use sponsored stories for 46% higher CTR Include LIKE in ad “Click Like if you love <interest>!” “Do you love <interest>? Then Click Like below now!” Put Faces in Ads Average CPF = $1.07 Each Contact Darrell Mott (JCH Communications) darrell@jchcom.com 9 of 20
11. www.jchcom.com TWITTER NETWORK IN 140orless… TheScience of Twitter FULLY SETUP YOUR ACCOUNT! Fill in your Bio Field (and get 6 times more followers); Use words like founder, author, guru anything that gives you authority. Setup your link for more followers! Picture will grant you 250% more followers Contact Darrell Mott (JCH Communications) darrell@jchcom.com 10 of 20
12. www.jchcom.com TWITTER NETWORK IN 140orless… TheScience of Twitter As you follow people, they will tend to follow you back! Search for relevant keywords and then follow the people involved in the conversation Don’t be afraid to tweet too often! Don’t talk about yourself too much. Keep your tweets positive Tweet links to increase RT rates Use bit.ly as a urlshortener The most retweetable word is “YOU” Ask for retweets Don’t be boring! Average syllable per word is not relevant Contact Darrell Mott (JCH Communications) darrell@jchcom.com 11 of 20
13. www.jchcom.com LINKEDIN GROW BUSINESS CONNECTIONS The Complete Simple Formula FULLY SETUP YOUR ACCOUNT! Focus keywords on what you offer Leverage groups – interact on others and create your own Remember you are on a website where people are mostly BUSINESS-ORIENTED Focus on JVs and partnerships! Contact Darrell Mott (JCH Communications) darrell@jchcom.com 12 of 20
14. www.jchcom.com YOUTUBE DO YOU NEED VIDEO? Isthereanythingyou can offer in video format? Do keyword research using Google adwords keyword tool; Optimize your content for keywords with moderate amounts of searches How SEO for Video Works If you want to beat Messi, don’t play football! Contact Darrell Mott (JCH Communications) darrell@jchcom.com of 20 13
15. www.jchcom.com SHOULD YOU USE MORE SOCIAL-SHARING SITES? Whenisenough, enough? photo photo photo Pinterest Google+ reddit Virtual pinboard. Organize, share and browse things. UK Stats 200,000 Unique Visitors 25-34 – make up 42% of total users 56% of users are male Main Interests: venture capital, blogging resources, crafts, design, web stats and analytics, seo & marketing, content management, public relations Google’s social network. UK Stats 10th highest reach globally >3 million monthly hits But is that worth the effort? Social news website. Most influential link-sharing website UK Stats 5.1% of all Reddit Views 112th most popular site in the UK Contact Darrell Mott (JCH Communications) darrell@jchcom.com 14 of 20
16. www.jchcom.com SOCIAL MEDIA TOOLKIT Get leads, metrics and monitor yourindustry! Search.Twitter.com Monitter.com Google.com/Alerts Facebook.com/Ads Quantcast.com Compete.com Contact Darrell Mott (JCH Communications) darrell@jchcom.com 15 of 20
17. www.jchcom.com SOCIAL MEDIA TOOLKIT Tracking Content Management Hootsuite.com Tweetdeck SproutSocial Google.com/Analytics Facebook Stats for Website Facebook Insights (for Facebook Pages) Bit.ly Stats (URL Shortener) Contact Darrell Mott (JCH Communications) darrell@jchcom.com 16 of 20
18. www.jchcom.com INTEGRATE AS MUCH AS POSSIBLE! Meet yourAmazingTeam! Website Print TV Know More About Visitors Do More With Less Get Them To Take Action Use Facebook for Websites and learn more about the demographics of your visitors. Facebook Login to remove login and registering head-aches. (Magestore) Integrate with autoresponders and email services. Redeem coupons on Facebook! Promote your offline campaigns online as well to increase overall effectiveness. Send a voucher after each new order that gets you a new connection. Ask them to engage after a commercial to be able to follow-up in the future. Continuebuildingtherelationship. Replytoall! Contact Darrell Mott (JCH Communications) darrell@jchcom.com 17 of 20
19. www.jchcom.com KEY ELEMENTS TAKEAWAY Contact Darrell Mott (JCH Communications) darrell@jchcom.com 18 of 20
20. www.jchcom.com GET IN TOUCH CONTACT US Giveus a visitfor complete resource link Google Map In case you missed any resource or topic in the presentation feel free to visit our site. Also download the presentation and full content plus other goodies. Contact: Darrell Mott (JCH Communications) darrell@jchcom.com www. jchcom.com Contact Darrell Mott (JCH Communications) darrell@jchcom.com 19 of 20
21. THANK YOU www.jchcom.com Contact Darrell Mott (JCH Communications) darrell@jchcom.com