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The use of social media in your science communication Kate Kahle, CERN Social Media Manager

TALENT Summer School. The use of social media in your science communication Kate Kahle, CERN Social Media Manager. Overview. Social media, the basics: what, why and tips Social media for your science a udience, messages, interactions Impact Measuring, managing and maximising.

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The use of social media in your science communication Kate Kahle, CERN Social Media Manager

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  1. TALENT Summer School The use of social media in your science communication Kate Kahle, CERN Social Media Manager TALENT Summer School, Kate Kahle

  2. Overview TALENT Summer School, Kate Kahle • Social media, the basics: • what, whyand tips • Social media for your science • audience, messages, interactions • Impact • Measuring, managing and maximising

  3. TALENT Summer School, Kate Kahle Social Media: the basics

  4. What is social media? TALENT Summer School, Kate Kahle Virtual communities and networks to create, share, and exchange information and ideas.

  5. Why use social media? TALENT Summer School, Kate Kahle

  6. TALENT Summer School, Kate Kahle Basic tips

  7. TALENT Summer School, Kate Kahle Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

  8. TALENT Summer School, Kate Kahle Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

  9. TALENT Summer School, Kate Kahle Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

  10. TALENT Summer School, Kate Kahle Social media for your science

  11. Social media for your science TALENT Summer School, Kate Kahle

  12. Who do you want to reach? TALENT Summer School, Kate Kahle Possible audiences • Colleagues • Scientists/engineers in your field • Scientists/engineers in other fields • Students and educators • Funding bodies • Friends and family • Interested public • Uninterested public

  13. What are your key messages? TALENT Summer School, Kate Kahle Your work is: • exciting • inspiring • cutting edge • multicultural • producing interesting results • just one of your many interests

  14. What are your options? TALENT Summer School, Kate Kahle Blogging (e.g. Wordpress) • Regular posts • Responding to comments Micro-blogging (e.g. Twitter) • Sharing links • Discussing topics • Answering questions Live chats (e.g. Google+ Hangouts) • Discussing topics • Answering questions

  15. TALENT Summer School, Kate Kahle Impact

  16. Measuring your impact TALENT Summer School, Kate Kahle Blogging (e.g. Wordpress) • Page views • Comments Micro-blogging (e.g. Twitter) • Retweets • Replies • Followers Live chats (e.g. Google+ Hangouts) • Viewing figures • Comments

  17. Managing your impact TALENT Summer School, Kate Kahle Dealing with comments • Replying takes time but can be rewarding for all concerned • Save time by linking to existing resources • Don’t feed the trolls Comment policy e.g. • “CERN welcomes your comments and will moderate comments using these guidelines: Please keep comments relevant. Irrelevant, inappropriate or offensive comments may be deleted.Stay on topic. Other readers expect the comments about a post to deal with the topic at hand.”

  18. Maximising your impact TALENT Summer School, Kate Kahle

  19. Be sure to follow: TALENT Summer School, Kate Kahle

  20. Thank you

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