Social Media Manager Job Description

1. Social Media Manager Job Description Social Media Manager Job DescriptionPosition OverviewReporting to the Vice President of Marketing, the Social Media Manager is responsible fordeveloping and executing a clearly defined social media strategy in a manner that supportsmarketing & customer support initiatives while increasing brand equity and online awareness.This position is responsible for evaluating, planning, organizing, managing, and contributingto all social media channels in an effort to achieve corporate objectives while ensuring aconsistent marketing message and strengthening our position in the market.Responsibilities • Analyze and evaluate both existing and potential social media activities and strategies • Conduct, gather and analyze market research to determine social media opportunities and competitiveness • Identify, interpret, and capitalize on social media trends • Plan, manage, coordinate and execute all social media programs & initiatives • Work closely with other marketing organizations to ensure tight integration of all social media programs & initiatives • Develop unique value propositions, business partnerships, and social media programs that are targeted toward key customer segments • Achieve targeted results and ensure timely and effective execution of social media tactics and programs • Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required • Participate and initiate online conversations across a variety of channels • Educate and prepare key messaging and presentation material for senior management and other marketing organizations • Collaborate with internal stakeholders (legal, customer support, product management,

2. etc.) to provide support to their initiatives • Measure the success of social media activities and report the results to management • Use social listening tools to monitor online conversations • Create, maintain and execute a social media editorial calendar and posting scheduleJob Requirements • University degree or college diploma in business or computer science • A track record of performance excellence meeting targets and objectives • Strong analytical, planning, forecasting and research skills • Excellent communication and writing skills • The ability to manage multiple priorities and demanding timeframes • Knowledge and understanding of technology, search, new trends and the latest in social media innovation • Must excel at online research, possess excellent writing skills and have the ability to create editorial content at a moment’s notice • Experience in advertising, public relations, and online marketing a must • Proficient with Microsoft Office products • Proficient with social listening tools such as TweetDeck and Google Alerts • Ability to integrate social media into broader marketing campaigns • Ability to identify threats and opportunities within the user generated content space and make quick decisions • Experience in integrating content into multiple social distribution channels • Proven track record of listening & engaging with the online community and acting on their behalf etc.) to provide support to their initiatives • Measure the success of social media activities and report the results to management • Use social listening tools to monitor online conversations • Create, maintain and execute a social media editorial calendar and posting scheduleJob Requirements • University degree or college diploma in business or computer science • A track record of performance excellence meeting targets and objectives • Strong analytical, planning, forecasting and research skills • Excellent communication and writing skills • The ability to manage multiple priorities and demanding timeframes • Knowledge and understanding of technology, search, new trends and the latest in social media innovation • Must excel at online research, possess excellent writing skills and have the ability to create editorial content at a moment’s notice • Experience in advertising, public relations, and online marketing a must • Proficient with Microsoft Office products • Proficient with social listening tools such as TweetDeck and Google Alerts • Ability to integrate social media into broader marketing campaigns • Ability to identify threats and opportunities within the user generated content space and make quick decisions • Experience in integrating content into multiple social distribution channels • Proven track record of listening & engaging with the online community and acting on their behalf