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What is E-tailing?

What is E-tailing?. E-tailing is buying and selling retail goods on the Internet. T ypes of Retailers/E- tailers. Bricks and Mortar. Retailers with an actual physical location Example: the doughnut shop on the corner. Multichannel Retailer.

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What is E-tailing?

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  1. What is E-tailing? E-tailing is buying and selling retail goods on the Internet

  2. Types of Retailers/E-tailers

  3. Bricks and Mortar • Retailers with an actual physical location • Example: the doughnut shop on the corner

  4. Multichannel Retailer • Retailer that sells its products by traditional channels as well as on an online channel • Example: Home Depot and homedepot.com

  5. Pure-play Retailers • Retailers with no physical location that do business only online, like netgrocer.com

  6. Specialty Stores • Stores focusing on a specific kind of product and offer a wide assortment within that category • Example is Toys R Us

  7. Department Store • Variety of product choices within each product line and a floor plan set up in sections • Examples are Macy’s, JC Penney’s

  8. Discount Store • Low prices without a lot of specialized expertise • Example is Walmart

  9. Service Retailer • Sells services • Little or no inventory • Focus on quality and consistency • Example is a haircut, movie theater • Can also be on the Internet like online banking and online photo services

  10. Non-store Retailers • Use means other than a traditional storefront • Like an infomercial, catalog, trade show, or vending machines

  11. Timeline The history of e-tailing started with Morse code, the system of dots and dashes used to send communications over long distances.

  12. Today, computers have widened e-tailing to a global dimension and have made online transactions faster and more self-service oriented.

  13. E-tailing is the fastest growing form of commerce in the world.

  14. Why Use E-tailing? • Transmitting orders • Processing transactions • Processing payments • Communicating with customers (order status,problems)

  15. Advantages • Customers have more selection • Customers do not have to travel • Limitless buyers • Open 24/7 • Easier to advertise, market, and analyze • Easier to manage inventory • Customize products for customers • Quick to start an online business • Competitive pricing/elastic demand (prices can change quickly and easily)

  16. Disadvantages • Customers cannot touch and see the products • Customers will need to pay for shipping • Increased sales can be hard to handle if the e-taileris not prepared for the new business • You may never know your customer

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