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MARCEL VAŠŠ

MARCEL VAŠŠ. TYPICAL RESULT OF A PAID CONTENT EXPERIMENT. 2005 PREDICTION. W hich type of payment system would you prefer?. Source: Mediaresearch, June 2010. W hich type of payment system would you prefer?. Source: Mediaresearch, June 2010. JOINT VENTURE. Pay-per-click ad network .

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MARCEL VAŠŠ

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  1. MARCEL VAŠŠ

  2. TYPICAL RESULT OF A PAID CONTENT EXPERIMENT

  3. 2005 PREDICTION

  4. Whichtype of payment system would you prefer? Source: Mediaresearch, June 2010.

  5. Whichtype of payment system would you prefer? Source: Mediaresearch, June 2010.

  6. JOINT VENTURE • Pay-per-click ad network. • Operatingin 9 countries • Enterprise CMS producer • Enterprise Arena Management Systems producer • New media consultancy, advising major publishers.

  7. SLOVAKIA: APRIL 2011SLOVENIA: JANUARY 2012

  8. SLOVAKIA • Launched with 9 media brands (4 dailies, 3 magazines, 1 TV station, 1 video site) • Currently 11 major media outlets

  9. SLOVENIA • Launched with 9 media brands: 4 daily newspapers, 6 weeklies, 1 online magazine

  10. +50 DIFFERENT SERVICES INCLUDED

  11. ARTICLES

  12. VIDEO

  13. ARCHIVE / EARLY ACCESS

  14. PERSONALISATION FREE PAID

  15. DISCUSSION FORUMS

  16. AD-FREE VERSION

  17. KINDLE, APPS

  18. Typically 0 – 60 % of content included

  19. HOW ARE THE REVENUES SHARED?

  20. HOW IS THE PRICE SET?

  21. THE RESULTS

  22. 6x THE REVENUE COMPARED TO INDIVIDUAL SYSTEM

  23. PAYING USERS - SLOVAKIA May 2011 – Feb 2012

  24. WHAT HAPPENED TO THEWEB SITE TRAFFIC?

  25. UNIQUE USERS – NO INFLUENCE

  26. PAGE VIEWS – NO INFLUENCE

  27. WHY NO CHANGE IN TRAFFIC PATTERNS? • National system helped the media to explain themselves.

  28. WHY NO CHANGE IN TRAFFIC PATTERNS? • National system helped the media to explain themselves. • Small fee + easy payment + habit= it is easier to pay than find alternatives.

  29. WHY NO CHANGE IN TRAFFIC PATTERNS? • National system helped the media to explain themselves. • Small fee + easy payment + habit= it is easier to pay than find alternatives. • People who do not want to pay just read another article.

  30. A LOT OF SURPRISES

  31. PAYMENTS AT FREE SITES.

  32. NEW SALES CHANNELS

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