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Digital Events go Mobile Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com mi

Digital Events go Mobile Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com mike.short@o2.com. Digital Scotland 2013 22nd May 2013 . 1. The opportunity. The 1st MultiMedia Games. 2. How we tackled it…. Industry leadership by O2 … and co-operation.

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Digital Events go Mobile Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com mi

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  1. Digital Events go MobileDr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com mike.short@o2.com Digital Scotland 2013 22nd May 2013

  2. 1. The opportunity

  3. The 1st MultiMedia Games

  4. 2. How we tackled it…

  5. Industry leadership by O2 … and co-operation Other Mobile Networks JOOG MEG O2 led:Aquatics, Handball, MPC, IBC, Catering Village, Hockey, Velodrome, Basketball, Water-polo, Athletes Village Off Park – Wembley Arena, Earls Court, Eton Dorney, Hadleigh Park,Hyde Park, Horse Guards, Greenwich, Box Hill and Hampton Court,Millennium Stadium, The O2, Ricoh Arena, St James, Hampden Park plus the Olympic Family systems.

  6. Olympic Forecasting: Anticipating customer movement and demographics Business as usual Travellers & Visitors at Ports of Entry Ticket holders Social Groups Big screen venues At home

  7. Re-thinking the radio networks Twickenham originally had 4 small antennas New high capacity system has 30 large antennas Twickenham 2010 : from 3 sectors … to 30. ....and the Olympic Stadium used 40 sectors. IET White papers – www.theiet.org/ict2012–www.t.org/ict2012 heiet.org/ict2012 Athlete`s Village :The greatest density of Femtocells : 1200+ , serving 65 blocks

  8. The scale O2 was a flagship operator, designing & deploying Olympic Park Venues: 2/3rds of the Olympic Park Venues The Olympic Park was the size of a large city like Leeds or Seville Off Park Venues: 75% of the venues And finally – the Olympic Family solution (153,000 people)

  9. The network came alive in London… London Marathon Chelsea Flower Show Diamond Jubilee Wimbledon

  10. Mass events generated massive innovation Small cells Mission Control Logistics Real time benchmarking Operating Model Cells on Wheels

  11. 3. Outcomes – intended and unintended

  12. The celebrations were shared over mobile

  13. We did it! 17 19 29

  14. 4. We’ve only just begun

  15. Key learnings

  16. The Future

  17. Bringing 4G services to Scotland

  18. Our network tomorrow 2012 3G Coverage 2017 2G/3G/LTE Coverage O2 Coverage

  19. Ubiquitous data coverage and innovation will radically change how we live our lives

  20. Enabling transformation of Local Government • . 4G – Transforming Business and Government • Increasing the productivity of people and processes • Helping business get closer to customers • .

  21. Bringing together the complete Digital Experience

  22. The complete Digital Experience…also depends on building confidence and trust

  23. Building a Digital Scotland Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.commike.short@o2.com Digital Scotland 2013 22nd May 2013

  24. The largest and mostcomprehensiveglobalstudy of adult Millennials conducted to date TelefónicaGlobal Millennial Survey Telefónica’sMillennial Survey: Understanding the generationthat leads thedigital revolution >12.000 Millenials 190 Qs + A global conversation London Sao Paulo 1. 2. 3. Brussels Tuesday, 4th June Thursday, 6th June September

  25. European Campus Party 2013 • Digitalecosystem needs skills and innovation : • 2-7/09/2013 • O2, London Berlín, 2012 Biggest tech festival inEurope Digital sleep over designedto kick start Europe! 24x7 From 10 ‘till 10 10,000 campuseros per day Tens of thousands more see the content streamed line Upto5,000 camping 260,000 developersandgrowing 600h content Europe 2013 Campus Party London London, 2013

  26. Building a Digital Scotland Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.commike.short@o2.com Digital Scotland 2013 22nd May 2013

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