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The Case for TDM

The Case for TDM. Making the Case for Strategic Partnerships in TDM – Examples from the Greater Toronto and Hamilton Area. Ryan Lanyon Team Lead, Smart Commute Metrolinx (GTTA) October 21, 2008. Outline. Smart Commute Initiative Smart Commute at Metrolinx Strategic Partnerships

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The Case for TDM

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  1. The Case for TDM Making the Case for Strategic Partnerships in TDM – Examples from the Greater Toronto and Hamilton Area

  2. Ryan Lanyon Team Lead, Smart Commute Metrolinx (GTTA) October 21, 2008 Outline • Smart Commute Initiative • Smart Commute at Metrolinx • Strategic Partnerships • Lessons Learned Smart Commute works with various stakeholders to relieve traffic congestion, improve air quality and health, and reduce emissions that cause climate change.

  3. Smart Commute Initiative • Municipal partnership • Toronto • Peel • Mississauga • Halton • Hamilton • York • Durham • Transport Canada • No provincial funding

  4. SCI – A Common Solution Source: MTO, GO Transit, Globe and Mail

  5. SCI – A Common Solution • Benefits of TDM • Immediate action on congestion • Environmental benefits • Infrastructure savings • Health benefits • Economic and social benefits • Municipal partnership • Additional leverage for funding • Keeping up with the neighbours / competition

  6. SCI – Balancing the Partnership • Equal input and control • Memorandum of understanding • Steering Committee • Proportional contributions to central coordination • Equal opportunity to access funding • Leading through example • Municipal information sharing and competition • Federal funding • Other challenges – construction, parking

  7. Smart Commute at Metrolinx • Federal funding coming to an end • Broad community support • Established partnerships • Municipalities and Transit • Business community • NGOs • Academics and experts • Public engagement • Media • Carpool Zone

  8. Smart Commute at Metrolinx • Increased provincial interest • Growth management • HOV lanes • Smart Commute helped to promote • Provincial Government establishing Metrolinx • (Greater Toronto Transportation Authority) • TDM included in mandate • Same service area as Smart Commute • Province/Metrolinx to assume federal role in SCI

  9. Strategic Partnerships • Non-governmental organizations • Support for mandate • Can advocate on your behalf • Innovation and learning • More flexibility • Source of ideas and experimentation • Program delivery • Tap into existing programs • More nimble and efficient • Pollution Probe, Green Communities Canada

  10. Strategic Partnerships • Corporate and business partnerships • Add credibility • Not just a government or community program; larger buy-in • Access new audiences • Customer base • Brand loyals • Add value • Enhance what you have to offer • Services otherwise unavailable • Goodyear, Lunch Express

  11. Lessons Learned • Align mutual interests • Municipalities • Cross-boundary issues • Municipalities and Transport Canada • Reduce car use (for different benefits) • NGOs • Reduce vkt/emissions • Separate strategies • Build the value proposition based on the needs of your partners

  12. Lessons Learned • Speak in the same language • Adjust your pitch to address the needs of your partner • Cite the policies and plans that support your goals • Find an internal champion to help you • Support your claims • Monitor • Evaluate • Promote your results

  13. Lessons Learned • Take advantage of opportunities • Doors open through luck and chance • Metrolinx/GTTA – concurrent timing • Goodyear – chance meeting • Always answer a call for help • Understand roles and responsibilities • Who will do what? • Who is responsible? • Municipalities – MOU • Municipalities and Transport Canada – Agreement

  14. Lessons Learned • Rarely a perfect fit • May not be permanent • Discontinue or reestablish the relationship • All partners are linked through you • Consider the impact on partners • Consider the relationships partners have with their partners • Learn from mistakes • Partnerships are a risk that can pay off dividends

  15. Lessons Learned • We are not alone • The case for TDM exists • Many others benefit from TDM activities • Partners are out there • Think creatively and test the waters • Strengthen your support network • Support exists • Tap into networks • Sell yourself • Be patient

  16. Questions? Ryan Lanyon Team Lead, Smart Commute Metrolinx ryan.lanyon@metrolinx.com 416-874-5933

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