To solve Standard Media Case

1. To solve Standard Media Case

2. Bob’sproblem (Q1) • The major problem is about Bob’s willingness to face client disagreement in the way of the analysis is done regarding the both company interest. • Indeed it obvious that it is an ill-structured problem because it is a : • Unique • Complex • With high degree of incertainty • Controversy and conflictual • Can lead to risky situation and political debate

3. Bob’sproblem (Q2) • We can notice a bound to rationality in Bob’s problem because it relies on limited information (in this cases it is more asymmetric information) and that reflects time constraints and political considerations. This leads to hus irrational wondering : • providing perfect job in opposition with client first expectation and keep working all week-ends VS • stay conventional fit client need even if it might drive to uncertain results • We will see what can be a good alternative solution to solve the problem at the end of this study

4. Problem causes (Q3) • Bob is suffering from too much information it is obvious. Indeed if his market study on male grooming was less informative and agree with the idea's of market studies of Charles Chastain, the Standard's marketing member and also in Bob's boss Barry way of doing business, it will be much more easier for Bob's work and Bob's relation with this two guys • However we will see that this solution of going in the way of Charles and Barry is a short term solution and a bad one. We think that the best solutions are the long-term, rational ones

5. Problem causes (Q4) • To frame this problem, Bob decided to react quickly by being transparent at first and immediately talk of its problems to he's colleagues • Bob probably did it out of fear to worsen the situation thereafter. Indeed, another solution could be avoid the problem by disguising the study. But honesty took over

6. Problem causes (Q5) • confirmation that there is an escalation because the problem encourages to see above in the hierarchy in order to clearly identify the problem and find an initiative allowing to continue the business to the clients wishes • There were to group thinking to find solution regarding the sample and data loss.

7. Problem causes (Q6) • To make it brief, Bob is concerned that his boss, Barry Michael, is only seeing the business result (which is to have a long/durable relation with its new clients « Standard's ») by answering the wishes of the client even if the methods Standard's wants is wrong and will bring fake results. • We are talking here about Bias and Anchoring effect (which is the human tendency to rely heavily on the first piece of information received) that the client have. Indeed Standard's wants to apply its own method of analyse which here is wrong and this because of the Bias and sounds/noises they have heard.

8. Problem causes (Q7) • Of course this case appears some ethical issues as : • the problem for Bob regarding client and boss will instead of its own working capacity •  to give tit for tat to Majorie who help him when he was in trouble with data loss • Familial issues ( Bob want to spend more week-end with his familiy)

9. Plan / Solution (Q8) • For us a plan or hypothesis for found a solution is obvious • In a short term vision, he can follow his boss and client opinion and avoid conflict but will be responsible for a probable failure of Standard Media project and his job can be challenged • In a long term vision, he has to dare go in a conflict situation with client and his boss saying that following their plan it might drive to a failure and so if they still decide to go their way he will not be responsible for consequences