Design Theory & Practice: Visual Communication and Creative Process Overview

1. ANM 104 DESIGN THEORY & PRACTICE • Welcome to the Center for New Media • Course Overview • Introductions • Visual Communication • Introduction to Design Theory • Description of the Creative Process • Properties of Line • Craftsmanship Exploration • Reflections

2. ANM 104 DESIGN THEORY & PRACTICE MISSION STATEMENT The Center for New Media’s purpose is to offer career-based, industry-standard instruction for students to ensure each has the knowledge, skills, and experience needed for successful employment in the new media industry. It provides a creative and open learning environment by allowing students to combine coursework to achieve certificates and associates degrees in animation, game art, graphic design, illustration, web design, time-based media and web production technology..

3. ANM 104 DESIGN THEORY & PRACTICE CNM’S ADVISORY BOARD Doug Berger Studio Manager, Media Arts and Illustration Biggs-Gilmore Communications, Kalamazoo, Michigan Marty DeJong Allied Mechanical Service, Kalamazoo, Michigan Director of Human Resources Wes Gaman Consort Display Group, Kalamazoo, Michigan Creative Director

4. ANM 104 DESIGN THEORY & PRACTICE Brian A. Hoppe Pfizer Compliance and Infrastructure, Kalamazoo, Michigan Infrastructure Manager Brian Menz Convex Creative, Kalamazoo, Michigan Creative Director Matt Mace Blue Granite, Kalamazoo, Michigan President

5. ANM 104 DESIGN THEORY & PRACTICE Nancy Munger Nancy Munger Illustrations, Delton Michigan Illustrator Bill Rousos Superior Color Graphics, Kalamazoo Michigan Account Executive Paul Vitantonio Bronson Healthcare Group, Kalamazoo, Michigan Senior Program Analyst

6. ANM 104 DESIGN THEORY & PRACTICE Randy Walker Randy Walker Art & Design, Kalamazoo, Michigan Principal Brad Yarhouse Studio Yarhouse, Grand Rapids, Michigan Animator

7. ANM 104 DESIGN THEORY & PRACTICE Course Description This course provides an overview of the various processes involved in gathering and arranging written and visual messages for print, web, animation, and time-based media. Students will study the basic principles and elements of 2-D design and their relative association to various forms of visual communication. Traditional media along with digital media will be explored, as well as hands-on work learning the basics of Adobe InDesign, Illustrator and Photoshop.

8. ANM 104 DESIGN THEORY & PRACTICE Introductions

9. ANM 104 DESIGN THEORY & PRACTICE What is Visual Communication? It is –communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked at.

10. ANM 104 DESIGN THEORY & PRACTICE What is Design? Design means to plan. Design is inherent in a full range of creative disciplines. Design is essentially the opposite of chance.

11. ANM 104 DESIGN THEORY & PRACTICE What is Design Theory? and why is it important in the field of visual communications?

12. ANM 104 DESIGN THEORY & PRACTICE • • • • • • • • •

13. ANM 104 DESIGN THEORY & PRACTICE What is the Creative Process? and why is it important in the field of visual communications?

14. ANM 104 DESIGN THEORY & PRACTICE What are the Properties of Line? and why are they important in the field of visual communications?

15. ANM 104 DESIGN THEORY & PRACTICE Craftsmanship

16. ANM 104 DESIGN THEORY & PRACTICE Reflections What is Visual Communications? What is Design? What is Design Theory and why is it important? What is the Creative Process and why is it important? What are the properties of Line and how are they used in Visual Communications?”