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Meet the Team at Lot 10: Executive Summary and Strategies

Get to know the key team members at Lot 10 and explore the detailed executive summary, strategies, and tactics to increase customer engagement, enhance social media presence, and target diverse audiences effectively.

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Meet the Team at Lot 10: Executive Summary and Strategies

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  1. MEET THE TEAM Greg Johnson Hannah Corbett Janae Puleo Alexandria Corn Claire Farrell Cynthia Hopkins

  2. EXECUTIVE SUMMARY • Increase average customers • Engage in more social media • Add traditional promotional materials • Introduce new people in the club • Uniquely cater to two different audiences

  3. SITUATION ANALYSIS

  4. SITUATION ANALYSIS Survey Results:

  5. Primary Research Have you heard of Lot 10? Have you been to Lot 10? Is the atmosphere at Lot 10 attractive?

  6. Secondary Research

  7. SWOT ANALYSIS

  8. Situation Analysis

  9. COMPETITOR PROFILES

  10. TARGET AUDIENCE • Anyone over the age of 21 • First floor audience are generally 25 and older • Second floor audience are primarily undergraduate students

  11. AUDIENCE PROFILES

  12. OBJECTIVES • Build public awareness • Increase attendance at Lot 10’s weekly events • Drive more traffic to Lot 10’s website • Build up the social media presence • Help increase revenue in general

  13. STRATEGIES • Better utilize social and traditional media • Bring up presence of Lot 10 • Build regular clientele • Position as both weekday and weekend destination • Host events

  14. TACTICS Social Media: Facebook Twitter Vine Instagram

  15. TACTICS Traditional Media: • Newspapers • Posters • Radio

  16. TACTICS Communications Intern: • Would maintain Lot 10’s social media presence • Create a buzz on Ithaca and Cornell Campuses • Distribute business cards

  17. TACTICS Senior Card: • Attract Undergraduate Seniors • Act as a source of advertising

  18. TACTICS Concerts: • GypsyGetsShotgun • Second Dam • The Northern Route • The Danbees

  19. TACTICS Daily Event Schedule: TuesdayWednesdayThursdayFridaySaturday Cherry Bombers Game Night Trivia Night Karaoke Absolute 10

  20. TACTICS • Expanding drink menu on second floor • Promotional Stickers • Game Night champion T-shirts • Promotional Coasters

  21. OTHER SUGGESTIONS • Stage re-design/relocation • Minor Renovations • Bar Relocation • Increased Staff

  22. MEASUREMENT AND EVALUATION • Media coverage • Attendance at events • Social media interactions • Website traffic • Post-campaign survey • Changes in revenue and average attendance • Deal redemptions

  23. BUDGET

  24. BUDGET

  25. BUDGET

  26. TIMETABLE

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