TVC storyboard

1. TVC storyboard Bilbor 2010

2. TVC "Tinutul neatins" "The Untouched Land"

3. The Look & Feel of the Bilbor TVC: Mountains viewed like strong characters The idea of the TVC is to show Bilbor as a place surrounded by great mountains, the area's natural "protectors" put there by Nature itself. Therefore the mountains will be dangerous characters, presented in a menacing way, like tough "bodyguards" you don't want to mess with. This effect will be achieved with epic, dramatic, aerial shots from the helicopter. Some of the mountains will be rocky with patches of show, others will be entirely wrapped in show and others will be green with pine trees. The presence of the snow is important as it builds a link with the snowy pine on the Bilbor label and also conveys a sense of freshness and coolness about our water.

4. The Look & Feel of the Bilbor TVC: Getting the viewer involved The feeling of the footage will not be like watching a beautiful postcard with mountains from safe distance. The footage will convey overwhelming beauty but with involvement: just like the viewer is up there himself on those dangerous cliffs, in those rich, deep forests, feeling small in front of the mighty mountain guardians, acknowledging and admiring from up close the force and power of nature.

5. The Look & Feel of the Bilbor TVC: Dramatic Music, Powerful Voice Over The music is very important to the whole atmosphere of the film as it further gives epic proportions to the whole story. The classical music we proposed in the film is a right example: dramatic and epic in the beginning and building up into something grandiose at the end. The Voice Over has to be powerful and yet a good story teller, an experienced actor. Our first call will be Serban Celea.

6. The Look & Feel of the Bilbor TVC: The ranger The appearance of the ranger is very important to the film as it brings the human element that keeps the tradition of protecting the blessed area of Bilbor. He should be in his late 40's, strong man, with beard, a man who could tell you a thousand stories about the mountains, a man that you trust the moment you see him.

7. Bilbor TVC "Tinutul neatins" "The Untouched Land" STORYBOARD

8. The first shot of the film will be a close shot of a mountaint crest getting out of a haze of fog. As the shot widens, the crest gets out of the fog reveiling the beautiful Bilbor landscape. VO: Exista un loc pe care natura l-a protejat cum a stiut ea mai bine. There is a place which Nature protected as only She knows.

9. VO: La nord a pus de paza Muntii Suhardului. To the North, She put The Suhard Mountains as guardians.

10. VO: La vest a pus Masivul Calimani. To the West, She put the Calimani Massive.

11. VO: La est a asezat Muntii Bistritei. To the East, She laid the Bistritei Mountains.

12. As we fly above the rich forests we are getting closer to the ground. VO: Iar spre sud a intins paduri nesfarsite de brazi. To the South, She laid endless pine forests.

13. We are getting closer to the heart of the forest. VO: Pentru ca aici se afla o comoara. Because there is a treasure here.

14. In the heart of the forrest and mountain rocks, we see a forest ranger approaching a pristine water spring. VO: Locul se numeste Bilbor... The place is called Bilbor...

15. The ranger leans down with respect and takes a cup of water from the pure spring. VO: ...si de aici ... ... and from here...

16. Close up with the pure flowing water. VO: ... vine cea mai pura apa. ... comes the purest water.

17. We fade in to the beautiful landscape of Bilbor for the packshot. VO: Bilbor. Puritate de la inaltime.

18. The camera zooms out. VO: Bilbor. Puritate de la inaltime.

19. The camera zooms out further... VO: Bilbor. Puritate de la inaltime.

20. ... until we discover the Bilbor label on the bottle. VO: Bilbor. Puritate de la inaltime.

21. The camera zooms out further... VO: Bilbor. Puritate de la inaltime.

22. The camera zooms out further and we can see the entire bottle and the slogan. VO: Bilbor. Puritate de la inaltime.