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Harvard Summer School 2009

Harvard Summer School 2009. International Business: Context and Strategies. What possibilities exist for someone with a global network ? 2) What aspects of the course were important to you "beyond the classroom” 3) What your class has been doing in the past year?. Agenda For Today.

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Harvard Summer School 2009

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  1. Harvard Summer School 2009 International Business: Context and Strategies

  2. What possibilities exist for someone with • a global network? • 2) What aspects of the course were important • to you "beyond the classroom” • 3) What your class has been doing in the past year? Agenda For Today

  3. Consider This Example • Introduction of a new tea ( gift – set ) • The tea raw material comes from Peru. • The production in done in the United States. • The unbleached tea bags are German. • The saran air-tight bags come from China. • The gift boxes and tins from India. • Final quality control is done in USA. • The sales market: Europe, Australia, USA.

  4. What possibilities exist for someone with a global network? • The ability to source for CHEAP • Sales connections • Global Markets • Connections who are: • Quick • Accurate • Honest • Understanding

  5. Why source from different places? • Scarce resources : Certain products can only be found in particular areas • Response time: We make custom orders for the American market. The processing is done in US to ensure quality under international market norms and standards. • Cheap Labor : The boxes and the air tight bags are cheaper in India and in China than locally. • Quality : The Asian vendors are specialists in packaging material. However, Americans have higher standards for food products.

  6. What aspects of the course were important to you "beyond the classroom”? • Network :Facebook and LinkedIn are very powerful networking tools. • Understanding the challenges with outsourcing : All business decisions are a compromise. • Our Inspiration : The idea for CocaBlast™ came as our class project.

  7. Where did we come from? )

  8. What your class has been doing in the past year? • Created CocaBlast™ as an energy supplement – Appetite suppressant. • Used a concentrated powder formula. • Licensed the CocaBlast formula and TM • Now Slimple and Bodyline are being sold across the US, Europe and Australia. I HAVE LOST 9KG IN JUST 4 WEEKS WITH BODYLINE! (almost 20lbs)4 weeks ago, I started with BODYLINE. Skeptical, but hopeful. I noticed a change from the first capsule. The hunger was gone. Eventually, I felt a big change. But I just had to remember to eat, because my appetite was gone. And now, just 4 weeks later, I have lost 9 kilos. This is just fantastic. I have also heard from other people, and they say exactly the same. BODYLINE works.I know that we are sitting on a goldmine.Good luck to everyone,Pål Morten Nerland - Trondheim, Norway • http://www.geonlabs.com/common/clientCustom.asp?UID=50942&guid=7613F737-4B9C-4A4D-A30C-804EC5E4A1C3

  9. Product Description Premium Organic Coca Leaves Balanced Vitamin B blend Anti – Oxidant Formula Bolivian Organic Stevia – 9 –

  10. SWOT Analysis – 10 –

  11. Marketing • Caloric Ratio Nutritional Target Map Nutrition Balance • The marketing campaign will be bases in the properties of CocaBlast • Product low in saturated fats and Cholesterol • Good source of proteins • Multi vitamins natural intake • High content of Calcium, Magnesium ,and other minerals • Liquid energy – liquid diet – natural energy • Promotes weight loss, optimum health and helps with weight gain – 11 –

  12. SLIMPLE “It's Slimple” Press Release Issued by MB Innovations Revolutionary New Appetite Suppressant and Fat Burner with CocaBlast Makes Weight Loss “Slimple” …“CocaBlast can only be found in Slimple. Not only does it boost energy levels and suppress appetite, its nutritional value is equivalent to replacing an entire meal. And maintaining good nutrition is essential in any weight loss program.” http://www.scribd.com/doc/27364552/Slimple-Press-Release

  13. Slimple www.GetSlimple.com • Product Features • CocaBlast is a product which uses concentrated decocainized coca leaf extract • CocaBlast is a source of energy superior to coffee and other highly caffeinated products without side effects like jitters and other after effects • CocaBlast may replaces the vitamins and minerals that are contained in a well balanced meal • CocaBlast gives you a sense of fullness and mental well being while helping you gain control of your energy balance and weight quickly and easily • https://catalog.amazon.com/abis/detailPage.amzn?asin=B003TGT238

  14. Protect your ideaswww.GeonLabs.com • Geon Labs and Bodyline has the exclusive rights to CocaBlast! Industry experts are calling this the next best thing since Ephedra! • http://www.xooarticles.com/geon-labs-and-bodyline-has-the-exclusive-rights-to-cocablast-industry-experts-are-calling-this-the_461.html

  15. Our Class

  16. Global Debate

  17. Videos (1) Harvard Summer 2009 • Youtube.com • http://www.youtube.com/watch?v=T5g_ZH2aclc (2) Trade Simulation • Youtube.com • http://www.youtube.com/watch?v=6_ov2Vyt5dU

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