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Pure Michigan Export Program Opening New Doors for Michigan Exporters

Pure Michigan Export Program Opening New Doors for Michigan Exporters. Jackson Chamber of Commerce. May 13, 2013. Maureen Lyon International Trade Manager Michigan Economic Development Corporation. Pure Michigan Export Program. Established 2 Years Ago to:

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Pure Michigan Export Program Opening New Doors for Michigan Exporters

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  1. Pure Michigan Export ProgramOpening New Doors for Michigan Exporters Jackson Chamber of Commerce May 13, 2013 Maureen Lyon International Trade Manager Michigan Economic Development Corporation

  2. Pure Michigan Export Program Established 2 Years Ago to: • Increase export sales by Michigan companies • Increase number of new-to-export SMEs • Increase entry into new markets by companies • $197,000 IN EXPORT REVENUES • = • ONE MICHIGAN JOB • International Trade Administration (ITA)

  3. Focus on SMEs 55% Large companies export to 5 or more markets 59% SMEs export to 1 market * International Trade Administration http://www.ita.doc.gov/

  4. Pure Michigan Export Program • Connections with Export Resources • State Trade Export Program (STEP) • Foreign Trade Offices • Trade Missions and Trade Shows • SBTDC • Export Now

  5. Statewide Partner Collaboration Prima Civitas MEDC Michigan Department of Transportation Michigan Department of Transportation Michigan Department of Agriculture and Rural Development Michigan Department of Agriculture and Rural Development Lansing Regional Chamber Lansing Regional Chamber Northwest Michigan Council of Governments Northwest Michigan Council of Governments Saginaw Valley State University Van Andel Global Trade Center Van Andel Global Trade Center Michigan State University U.S .Department of Commerce U.S .Department of Commerce AutomationAlley Small Business Administration Small Business Association Wayne State University Michigan Small Business Technology Development Center Michigan Small Business Technology Development Center Private Sector Multipliers University of Michigan Tech Town Detroit Regional Chamber Ann Arbor SPARK Ann Arbor SPARK Tech Town Detroit Regional Chamber

  6. State Trade and Export Promotion (STEP) Program • Up to $12,000 in assistance to enhance SME ability to launch or grow export operations: • Foreign market sales and export development trips • International or domestic trade show participation • Overseas trade missions • Agent, distributor and/or customer searches and appointment-setting • Website and/or marketing material translation services • Foreign market research • Training and support on logistics and customs issues * 50 % reimbursement of pre-approved budget

  7. Michigan Foreign Trade Offices New MEDC shared offices provide market-research, match-making and other export support for Michigan companies: • Sept. 2012 – Michigan China Center opened in Shanghai • Nov. 2012 – Michigan Canada Trade Office opened in Toronto • May 2013 – Michigan Brazil Office in Sao Paulo

  8. Foreign Trade Missionshttp://www.michiganadvantage.org/export-Assistance/

  9. SBTDC Services • Milestone Mapping • Search Engine Optimization (SEO) • Profitability Assessment • Financial Assessment

  10. Export Now e- Commerce Platform • Sell Michigan products to China via www.TMall.com • Trans-ocean logistics, customs & tariffs and order fulfillment • Effective pricing and marketing consulting www.MichiganAdvantage.org/export

  11. Process • Fill out the intake form: http://medc.force.com/ExportAssistance • Meet with your region’s ITM to discuss your export plans • Jeanne Broad ( Broadj@michigan.org) • Fill out applications for STEP or MEDC office services (must be complete before travel!) • Submit receipts when activity is completed • Reimbursement is half your actual expense or half your approved budget – whichever is lower

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