Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Project funded bythe Housing Corporationand the Housing Learning & Improvement Network Project partners: Elderly Accommodation Counsel (EAC) Institute of Public Care (IPC) Moyra Riseborough (RRCA) Peter Fletcher Associates (PFA) Extra Care Housing Industry Forum meeting: Harley Room, 89 Albert Embankment, London SE1 7TP, Monday 18th December 2006 - from 1:30pm to 4:30pm

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people • Project aim: • To support the development of a dynamic and sustainable ECH market by providing all stakeholders with: • An evidence base • What are the main aims of current providers? • How do they try to achieve these? • What evidence of success do we have? • Building confidence in the market • A standard language to describe ECH products • Tools to measure outcomes • Kitemarking of basic standards • Communication tools

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people • Project outputs: • 1. Steps to Success Guide including: • Overview of existing provision • Standard descriptors • Evidence of results • Critical success factors • Measuring outcomes • Kitemarking – our proposition to the Industry • Key purpose – to sell kitemarking proposition to the wider industry.

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people • Project outputs: • 2. A website for all stakeholdersincluding: • All material from Steps to Success Guide • Introductions to ECH for different audiences • Information about all ECH schemes, including • provider objectives • detailed description, using standard descriptive language, of buildings, services, target customers • explanation of outcome measures adopted by provider • details of outcome measurements • Key purpose – to promote ECH to all stakeholders

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Current ECH provision Survey findings Prospects for a descriptive typology

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Less than 10 properties Stepping Stone Mrs & Mrs H Allison BML Healthcare Ltd Goldsborough HicaLife Orwell HA

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people 30 - 40 properties Retirement Security Ltd Joseph Rowntree HT Accent Homes Housing 21 McCarthy & Stone Hanover

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people 100+ properties Retirement Villages plc Anchor Trust Whiteley Homes Trust HicaLife Developments Ltd ExtraCare CT

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Facilities

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Resident selection – comparison by main tenure

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Terminology

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Most frequently used words in providers literature

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people • Survey method • Starting point: EAC National Database of Housing for Older People • Devising the questions: housing, services, services users • Two stage survey • Statements survey • Returns and quality of data

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people Findings: figures and statistics Findings: what does this tell us? Findings: statements Providers share a common language with that of Government departments and agencies, and with the voluntary sector: Independence, own home, care and support are at the core of the present definition of Extra Care Housing.

Raising the stakes: Promoting extra care housingA project to support the development of a range of successful housing with care solutions for older people • STAGE REPORT • Survey has demonstrated the providers’ willingness to work with the project. • The success of the project depends entirely on the involvement of the extra care industry. Ultimately the industry must own their Kitemark.

Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing