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Dive into the history of international business, globalization debates, definitions, and the characteristics of this dynamic field. Join Dr. Satyendra Singh as he unravels the complexities of global trade and its impact on economies. Discover the origins of international trade and its evolution through the ages, from early traders to modern multinational corporations. Gain insights into the various models and environments that shape international business practices today.
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Welcome to class ofInternational BusinessDr. Satyendra SinghProfessor, Marketing and International BusinessUniversity of WinnipegCanadas.singh@uwinnipeg.cahttp://abem.uwinnipeg.cawww.abem.ca/conference
Objectives: • History of International Business • The Debate • Definitions • Globalization • The International Business Model • Characteristics of International Business
History of International Business • Early Traders • Well before the time of Christ and Greek merchants • China stimulated the emergence of an internationally integrated trading system • “all roads lead to China” • 17th Century Mercantilism/Colonialism • British East India Company • Dutch East India Company • France, Portugal, Spain • …
Globalization Debate • World Trade Organization • Extensive public protests about globalization and the liberalization of international trade • Debate • For: • poverty , living standards • Against: • Income inequality • Labor standard • Environmental health conditions
Opposition to Globalization…! • Albania • Algeria • Burundi • Congo • Madagascar • Myanmar • Syria • Ukraine!
Definitions • International/foreign/multidomestic Firm • An organization with multicountry affiliates • Each formulates its own business strategy on perceived market differences • Global Firm • an organization that attempts to standardize and integrate operations worldwide in most of all functional areas • Ratio of foreign to total employment • Ratio of foreign to total assets • 20 countries
Globalization • Globalization • Coined by Theodore Levitt • “as if the entire world (or major regions of it) were a single entity; [such an organization] sells the same things in the same way everywhere” • Economic Globalization • International integration of goods, technology, information, labor, and capital • Process of making this integration happen
Characteristics of International Business… • Domestic Environment • All the uncontrollable forces in the home country that surround and influence the firm’s life and development • Shortage of foreign currency • FDI in home country • Foreign Environment • All the uncontrollable forces originating outside the home country that surround and influence the firm • different values (Conflict: bypass country A to serve B) • difficult to assess (Clause: quality of welfare/life) • Interrelated (Technology vs. mass labor)
Characteristics of International Busines • International Environment • Interaction between domestic and foreign environmental forces • Intl. Organizations (WTO, NAFTA…) affect businesses • Decisions are linked to other subsidiaries (strike) • Decision making more complex • Prefer time off vs. more money • Cultural differences • Self-reference criterion: decisions based on your own cultural values