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Feasibility study

Mean of feasibility study : The analysis of a problem to determine if it can be solved effectively

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Feasibility study

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  1. Feasibility study Dr. Ahmed M. D. El-Shafei Central Laboratory of Aquaculture Research (CLAR) Agriculture Research Center (ARC) - Egypt

  2. Feasibility study

  3. What is a feasibility study? • A feasibility study is the analysis of a problem to determine if it can be solved effectively. Which it takes into account: • Operational (will it work?), • Economical (costs and benefits) • Technical (can it be built?) Aspects are part of the study. Results of the study determine whether the solution should be implemented.

  4. Feasibility survey questions and development. When developing a feasibility survey, must answer the following questions. • What is the actual product or service? • Who are the targeted customers? • What is the benefit of providing your product or service? • How will you get the product to the customers?

  5. Forms of the feasibility study • A feasibility study can take on many forms. • A simple question and answer performed by you, one-on-one with the customers, • or a very lengthy multilevel survey that breaks down the market and customers to be studied.

  6. A feasibility study should contain the following analyses: • Commercial /market analysis • Technical analysis • Organization/administrative analysis • Financial analysis • Environmental analysis • Economic analysis • Socio-political analysis

  7. The stages of preparation feasibility study • The stages are in several consecutive steps, each of them will serve the following steps. These steps include: First: Required data for the study include:- 1. Data quality 2. Sources of data 3. Scheduling data 4. Data analysis

  8. The stages of preparation feasibility study Second: Market study includes: 1. Product description 2. Market characterization 3. Market fragmentation 4. Determine the target market 5. Estimate market size 6.Estimating the size of the marketing gap and the share of the project.

  9. The stages of preparation feasibility study Third: The preparation of the marketing mix includes: 1. Planning the mix of products and complementary activities 2. Pricing 3. Challenge distribution outlets 4. Recreation 5. Cost of marketing Fourth: Writing the final report including the most important outcomes of the study.

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