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Digital marketing

Digital marketing is a fast growing industry and people should always choose their career where the growth is.<br>

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Digital marketing

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  1. DIGITAL MARKETING

  2. INTRODUCTION Digital Marketing is the Marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, displayMarketing and any other digital medium.

  3. What are we going to Learn ?  • What is Digital Marketing ? • Why use Digital Marketing ? • Digital Marketing Strategies • Who can do this course ? • Career Opportunities

  4. What is Digital Marketing ? Digital marketing is promoting or creating brand awareness using Internet.

  5. TRADITIONAL VS. DIGITAL

  6. PAY PER CLICK MARKETING Pay per click ( PPC ) is an Internet advertising model used on search engines , advertising networks , and content websites , such as blogs , where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market .

  7. How to Do PPC ? PPC can be implemented using these programs • Google Ad Words • Bing Ads • 18% users click on Paid Ads • Very Fast and Effective Marketing

  8. Search Engine Optimization • Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. • Refers to the “industry” that has been created regarding using keyword searching a means of increasing relevant traffic to a website

  9. HOW IS SEO DONE ? SEO depends on many factors and algorithms created by Search Engines – • 200+ Factors used by Google to Rank a Page. • 82% of the Search Users click on Organic Links • SEO increases the Leads and Brand Authority • SEO takes a Good time and Effort.

  10. SOCIAL MEDIA MARKETING Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. 

  11. CAREER OPPORTUNITIES

  12. WHO CAN DO THIS COURSE ? • Anyone with basic understanding of Internet • No Programming or Website Knowledge • Basic English/Communication Skills are Must • Interested and Enthusiastic in Technology • 12th+ Having basic knowledge of Computer

  13. CONTACT US Head Office : Advance Institute of Accounts of Taxation Pvt Ltd15 Bhande Plot, Umred Road, Near Shitala Mata Mandir, Nagpur Email At: info@aiatindia.com Call : +919373104022 712-2714080

  14. Visit Us http://www.aiatindia.com

  15. Thank you….

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