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Optimism and butter :   4 ways tech will transform how you fundraise in 2013

Optimism and butter :   4 ways tech will transform how you fundraise in 2013. Keynote Sponsored by: . The Wildly Optimistic . Great for us. The Deeply Troubled. Not good for us. The Amusingly Cynical. Meh for us. Who are you? . All of the above .

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Optimism and butter :   4 ways tech will transform how you fundraise in 2013

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  1. Optimism and butter:  4 ways tech will transform how you fundraise in 2013 Keynote Sponsored by:

  2. The Wildly Optimistic

  3. Great for us

  4. The Deeply Troubled

  5. Not good for us

  6. The Amusingly Cynical

  7. Meh for us

  8. Who are you?

  9. All of the above

  10. Four ideas and what they mean to you

  11. The fall of the mothership & the rise of the peer

  12. Technology changes all that. It’s hard to lie online.

  13. Peers keep score and people listen.

  14. Peers keep score and people listen.

  15. Goodbye mass communication.

  16. Hello masses of communicators. * Greg Verdino, Brian Solis

  17. Takeaway: Your three peers • WITNESSES: People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see • FANS: Fans who will champion your work within their circles of influence • AUTHORITIES: People with credibility and authority who can attest to the quality of you and your work (ratings agencies, thought leaders who offer endorsement)

  18. Peers in action as fundraisers

  19. Technology makes everything easier

  20. So it’s easy to do anything

  21. Rise of the slacktivist

  22. But wait – easy is a good step

  23. Embrace and use the lowered bar

  24. Takeaway: Lowering the bar for action • Enable and celebrate slacktivism through technology • Lower the bar for engagement especially on social media • Use the social proof of those collective actions to get momentum behind your cause • - Remember it’s about relationships, not transactions • Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time

  25. Supporter as participant

  26. Planyourstory.org

  27. Takeaway: Raising the bar for engagement • Mine your data • Segment your supporters • Relate your cause to their values • Use technology to put the donor at the center of your story • - Invite donors to shape you and your cause

  28. The toast is changing 1B

  29. We must react

  30. According to a report by CNN, the average person checks their smartphone: 34 • times per day In 2012 more emails were read on smartphones than on computers or webmail!

  31. You must be in their pocket

  32. Takeaway: Raising the bar for engagement • - You absolutely, positively must make it easy for your cause to be experienced on a smartphone.  No matter how great your content, if it can’t be delivered in this way, you will be left behind.  • Take inventory of how bad or good it is • Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy) • Optimize for giving and pledging

  33. Great for us

  34. Technology doesn’t inspire. You do. Katya Andresen katya.andresen@networkforgood.org www.nonprofitmarketingblog.com www.networkforgood.org Twitter: @katyaN4G

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