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Why fundraise?. You know everyone you need to know to raise the amount of money you need to raise. . 5 Things You Need to Learn About Grassroots Fundraising If you want money you have to ask for it. Most money comes from people, and those people are not rich. Donors are not ATMS
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You know everyone you need to know to raise the amount of money you need to raise.
5 Things You Need to Learn About Grassroots Fundraising • If you want money you have to ask for it. • Most money comes from people, and those people are not rich. • Donors are not ATMS • People’s anxiety about fundraising stems from their anxiety about money • Fundraising is an exchange: People pay you to do the work they cannot do alone.
Think about a time when you were asked for a donation How did it make you feel?
Think about a time you asked for a donation How did it make you feel?
Why are you afraid of asking for money?
What’s the worst that could happen?
Poor and working class folks give more of their income away than rich folks. • $50-100,000 give 6% • $100-199,000 give 4.2% • $200,000 and up give 4.2%
Write a personal letter telling your friends and family: • What you’re fundraising for • Why it’s important to you • When to give (why now?) • How to give
Classmates Coworkers Departments Whom can you fundraise? Friends! Siblings Mom and Dad Coaches and teammates Roommates Congregations Neighbors Cousins Aunts and Uncles Godparents Professors and old teachers Student Activity Funds
What goes into a fundraising campaign? • Reachable goal • Timeline • Fundraising activities • Coordinator and roles
Resources: Grassroots Institute for Fundraising Training (GIFT) www.grassrootsfundraising.org Fundraising for Social Change by Kim Klein Raise More Money: The Best of the Grassroots Fundraising Journal by Kim Klein