Here Are Some Actionable Virtual Event Ideas For You | AIDA

1. HERE ARE SOME ACTIONABLE VIRTUAL EVENT IDEAS FOR YOU In our current pandemic-stricken world, it has become increasingly important to discuss the pros and cons of virtual events. With each month that passes, virtual events are gaining popularity - with this, the dangers of webinar fatigue are more real than ever. Hence, we will dive deep into the realm of marketing virtual events in the best possible manner. While your existing event strategies are still relevant, there are other elements that require your attention. Virtual events are about your brand, your target group, and the people you're marketing to. An ​event tracker app can help increase the popularity of your event experience and transform it into a sustainable slice of life. Read on to quickly find the best virtual event marketing ideas for your next event. Leverage the Power of Social Media Anyone who has not been under a rock knows the power of social media marketing and the importance of live events. But event planners have been using these tools for years and are particularly concerned with the use of social media in their event planning. However, there are a number of ways to incorporate social media into your marketing strategy, beyond simply sharing videos and images. Personalization helps not only with your marketing strategy but also with the overall experience of your event. This personalization can have a huge impact on your audience and increase engagement. Aim your attendees not only at the main event but also at your upcoming side events, such as the ones listed on your event calendar. It is important for the organizers and members of your organization to explain why their event will be magical and worth a visit. Every person involved in the planning should share their channel with their friends and family members to create a sense of unity and encourage loyalty. Suppose you create a page for your event, which is a great idea in itself, then adding a Facebook event is a good thing. One page alone provides participants with a place to share their thoughts, ideas and other information about the event, as well as a link to the Facebook page. You can also connect with your audience before and after the event and develop a sense of community. Identify A Relevant Target Audience Push notification and ​event registration apps ​are a constant reminder to subscribers without advertising, and it's a great way to connect with your audience. There is a fine balance to be stuck in your marketing

2. efforts for virtual events, and it is one of the most important aspects of any event. On the one hand, the fact that it is no longer a physical event has the advantage of attracting many more people. And this means a considerable added value for marketing and sales of your event as well as an enormous increase in your audience. On the other hand, you still need to keep an eye on your target audience, especially if you are marketing to a large audience in different countries. If you show that you have something valuable to offer to these people, then marketing is all about letting them come to you. Having 1,000 relevant participants is much more valuable than having 15,500 to 15,000 unqualified people in your audience. Expand your message and reach out to more people who might be interested in your events, such as your local community, local businesses or even your own family. Observe the data that tells you which people you are attracted to and allocate your resources according to what is in your interest. Establish Human Contact The greatest challenge in the virtual world is to recreate the human aspect of an event. It has, therefore, become increasingly important for planners to make the additional effort to make certain aspects as tangible as possible. The delivery of food to the doors of participants and the inclusion of small gifts on the fringes of the event in the package is a great idea to promote human connection. The more you make your audience feel that they see you and that it is a priority, not just an afterthought, the better. When planning a virtual event, you need to pay more attention to the time before and after the event. And, as distant experiences become the norm, the public is bombarded with options from all sides, with no choice. But webinar fatigue, coupled with the fact that the audience's attention span when visiting your event is completely different, means you need to be extra transparent with your event calendar. Share your experiences immediately and make a shorter day with more interesting content. This way you can share the outline of your experience with your audience immediately without having to wait for the event to open. This way, people know how long it will take and can plan ahead. The gestures that accompany this marketing strategy show your audience that you are taking their time and energy into consideration and further consolidating a genuine relationship with them. Original Source: https://www.storeboard.com/blogs/technology/here-are-some-actionable-virtual-event-ideas-for-you/3 351937