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RMT Course Outline

RMT Course Outline. Krithika G.K Asst. Professor Fashion Management Studies. Flow of the RMT Course. Principles of Retailing Store Formats – Types of Retailers & Types of Ownership Multi-Channel Retailing Consumer Buying Behaviour Retail Financial Strategy

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RMT Course Outline

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  1. RMT Course Outline Krithika G.K Asst. Professor Fashion Management Studies

  2. Flow of the RMT Course • Principles of Retailing • Store Formats – Types of Retailers & Types of Ownership • Multi-Channel Retailing • Consumer Buying Behaviour • Retail Financial Strategy • Retail Locations & Site Selection

  3. …… 7. Human Resource Management 8. Retail Supply Chain 9. Customer Relationship Management 10. Planning Merchandise Assortment & Pricing 11. Buying Systems 12. Managing Resources

  4. Books you can refer…. • Retailing Management – Levy & Weitz • Retailing Management – Davidson, Sweeney & Stampfi • Retail Merchandise – Ernst M. Risch • Retailing Management – Swapna Pradhan

  5. Course Assessment & Weightage

  6. Group Assignment 1 Research on… • Retail Brand, • Values / Mission • Target Customer • Form(s) of Retailing & Types of Ownership Written Submission & Presentation

  7. Group Assignment 2 • Research on Supply Chain of one Indian and one International Retailer • Published Case Studies on the chosen retailers Supply Chain should be referred to & included in the report/presentation.

  8. Group Assignment 3 • Study the Retail Communication Mix of one Indian Retailer….its • Print/Media Advertising • Store Layout • Visual Merchandising Techniques etc. • Conduct a small consumer survey to estb. the effectiveness of the retailers communication techniques

  9. Lets begin…..

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