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FOOD LABELS: WHOLE PACKAGE LABELING

FOOD LABELS: WHOLE PACKAGE LABELING. DFM 655 GRETCHEN GEORGE AMBER , BETHANY , CHRISTINA , STEFANY , DIANE , DIEGO, ROSAVIDA , MYLENA, AMBER. FOOD LABEL POLICY THAT EXISTS TODAY:. NUTRITION LABELING AND EDUCATION ACT (NLEA ) By: U.S. Food & Drug Administration

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FOOD LABELS: WHOLE PACKAGE LABELING

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  1. FOOD LABELS:WHOLE PACKAGE LABELING DFM 655 GRETCHEN GEORGE AMBER, BETHANY, CHRISTINA, STEFANY, DIANE, DIEGO, ROSAVIDA, MYLENA, AMBER

  2. FOOD LABEL POLICY THAT EXISTS TODAY: NUTRITION LABELING AND EDUCATION ACT (NLEA) By: U.S. Food & Drug Administration http://www.fda.gov/ICECI/Inspections/InspectionGuides/ucm074948.htm

  3. FOOD LABEL GUIDELINES • United States Federal Law signed in 1990 gave the FDA the authority over nutrition labeling on most foods • Serving sizes were to be expressed in common household measures • Number of servings depends on the % of reference amount

  4. DISABLED LABEL

  5. CONSUMER CONFUSION • 2003 Study Conducted By FDA on Consumer Views on Modifying Food Labels and Providing Point-of-Purchase Nutrition Information at Quick Service Restaurant FINDINGS: • When comparing a serving size to a whole package item, such as a muffin and soda the muffin was 2 serving and the 20oz soda was 2.5 servings. The participants “ felt that these products should be labeled as single sitting eating product and not just by serving.- • “I think the serving size of a half of a muffin is ridiculous. You’re going to eat the whole muffin” - a participants expressed frustration • Some participants knew how to calculate by the number of servings, while others where confused or made mathematical errors when making these calculations.“ • “I don’t want to have to go in a store and do mathematics.” • Most participants did not understand the meaning of % DV • They liked the idea of having a Nutrition Facts column for entire package and not just for one serving size.

  6. HEALTH LITERACY • “Consumers are expected to understand that calculation of sugar content must include the sugar listed on the snack food label as well as fructose and corn syrup when reading an NFP (Nutrition Facts panel)” • Findings: • 53% of surveyed sample consistently used NFP when making food purchasing decisions • 46% of African Americans “usually or often” use NFP labels • 43% of college students “always or often” look at NFP the first time they purchase a product. Nielsen-Bohlman, L., et al. (2004). Health Literacy: A Prescription to End Confusion. National Academy Press. Retrieved from http://9003 sfx.calstate.edu.opac.sfsu.edu/sfsu?sid=google&auinit=L&aulast=Nielsen-Bohlman&title=Health%20literacy%3A%20A%20prescription%20to%20end%20confusion&genre=book&isbn=0309091179&date=2004

  7. LITERACY AND NUMERACY LEVEL • Cross-sectional study 200 primary care patients. • 24-item food label comprehension test. • Literacy and numeracy were measured. • 89% reported use of labels. • Only 37% was able to calculate correctly of carbohydrates in a 20-oz soda with 2.5 servings. • Higher income, education, literacy, and numeracy were significantly correlated with higher food label comprehension (p values < 0.001). Rothman, R.L., Housam, R., Weiss, H., Davis, D. , Gregory, R., Gebretsadik, T.,… Elasy. T.A. (2006). Patient Understanding of Food Labels : The Role of Literacy and Numeracy. American Journal of Preventive Medicine. 31(5), 391–398. Retrieved on September 28, 2012 from http://0www.sciencedirect.com.opac.sfsu.edu/science/article/pii/S0749379706002819

  8. OUR PROPOSAL

  9. CURRENT POLICY UPDATES Policies, Regulations, Advocate Groups

  10. FOOD LABELING TODAY • Food labeling policies • Health claims • Good for the heart • Lowering cholesterol • Nutritional benefit • Front labeling • Allergy warnings • Shelf labeling

  11. CALL TO ACTION: SAN DIEGO COUNTY CHILDHOOD OBESITY ACTION PLAN • This policy was adopted in 2009 to increase nutrition knowledge and physical activity. • In the section: A Call to Action 2 the policy calls for providing advocacy to “Reform food labeling so that information can be easily understood by the public.” San Diego County Board of Supervisors. (2009). San Diego Childhood Obesity Action Plan. Retrieved on September 23, 2012 from eatbettermovemore.org/sa/policies/pdftext/SDobesity_action_plan.pdf

  12. CURRENT FDA REGULATORY UPDATES CONTINUED • As of May 2012, the FDA stated that it will “soon propose guidance for the industry regarding nutrition labeling on the front of food packages, and plans to work collaboratively with the food industry to design and implement innovative approaches to front-of-package labeling that can help consumers choose healthy diets.” U.S. Food and Drug Administration. (2012). New Front of Package Labeling Initiative. Retrieved on September 23, 2012, from http://www.fda.gov/Food/LabelingNutrition/ucm217762.htm.

  13. THE OPPOSITION AND HOW IT WORKS Food groups spent > $175 M lobbying since 2009. More than double the $83 M spent in the previous three years during the Bush Administration. OpenSecrets.org – Center for Responsive Politics

  14. PROPOSED RULE - APRIL 4, 2005: FOOD LABELING; PROMINENCE OF CALORIES • Enhancing & improving the food label to assist consumers in preventing weight gain & reducing obesity – emphasis on calorie content • Met opposition due to high cost of package revision • Possibility competition would increase • Smaller food packaging • Ex. 100 calorie bags • Product sales could experience decline • Could greatly affect consumer demand 

  15. FRONT-OF-PACKAGE LABELINGBY FOOD & BEVERAGE MANUFACTURERS (TO BE IN EFFECT BY THE END OF 2012 ) Front-of-Package Labelingby Food & Beverage Manufacturers

  16. OPPOSITION OR PROCESS? • New Front-of-Package Labeling Initiative www.fda.gov/food/labelingnutrition • How Washington Went Soft on Childhood Obesity. www.reuters.com/assets • Patient Understanding of Food Labels Rothman, 2006. www.ajpm-online.net • Consumers…Indicate Difficulty Understanding Nutrition Labels. www.nielsen.com/us/en/insights/press-room

  17. IMPACT OF POLICY IF SUPPORTED • Limits confusion of calculating the amount in one whole package. • Help people become aware of what and how much they are eating • Make better food choices  decrease in obesity and diet-chronic diseases • Korte, L., & O'Malley, R. (2012, August 01). Labeling impacts consumer food choices. Retrieved from http://www.eatright.org/media/content.aspx?id=6442453151&terms=food label • National Health and Nutrition Examination Survey. (2012). Consumer behavior phone follow-up module-adult, Retrieved from http://www.cdc.gov/nchs/nhanes/nhanes2007-2008/CBQPFA_E.htm

  18. WHAT YOU CAN DO Contact local and state Food Policy Councils California Food Policy Council, California Dietetic Association Public Policy Council, San Francisco Food Policy Council Academy of Nutrition and Dietetics Political Action Committee Center for Science in the Public Interest Create petitions, collect signatures, mail to FDA Comment online on proposed regulations by the FDA @ http://www.fda.gov/RegulatoryInformation/Dockets/Comments/default.htm Write to Elected Officials/Congress Educate and inform others via social networking, local events, social gatherings

  19. WHO TO CONTACT • Bay Area Dietetics Association & San Jose Peninsula District • Elena Geels, RD: elenageels@gmail.com • Bay Area District #1 Public Policy Representative • TaisiyaKupriyanova, RD: centanr@yahoo.com & Audrey Nickell, RD, MA: audrey.nickell@gmail.com • San Jose Peninsula District Public Policy Representative • Legislators • Senator Leland Yee, Ph. D.: District #8 Office - 455 Golden Gate Ave. San Francisco, CA 94102 (415) 557-7857 | Capitol Office – State Capitol Sacramento, CA 95814-4900 (916) 651-4008 • Democratic Caucus Chair Jerry Hill: District #19 Office – 1528 South El Camino Real Suite 302, San Mateo, CA 94402 (650) 349-1900 | Capitol Office – State Capitol Room 3160, Sacramento, CA 94249-0019 (916) 319-2019

  20. WHO TO CONTACT • FDA: • Michael R. Taylor, J.D., Deputy Commissioner for Foods • Phone 301-796-4500 | Fax 301-847-3535 | Office of Foods: 10903 New Hampshire Ave. White Oak Building 1, Silver Spring, MD 20993 • Leslie Kux, Assistant Commissioner for Policy • Assistant Commissioner for Policy: Leslie KuxPhone: 301-796-4830 | Fax: 301-847-3541 | Email: leslie.kux@fda.hhs.gov • Office of Policy and Planning - David H. Dorsey, Acting AssociateCommissioner • Phone: 301-796-4800 | Fax: 301-796-3533 | Email: david.dorsey@fda.hhs.gov • GMA: Grocery Manufacturers Association • James H. Skiles, Vice President and General CounselGrocery Manufacturers Association1350 I Street, Suite 300Washington, DC 20005 Phone: 202.639.5900 Fax: 202.639.5932 Email: info@gmaonline.org • FMI: Food Marketing Institute • Erik R. Lieberman, Regulatory CounselFood Marketing Institute2345 Crystal Drive, Suite 800 Arlington, VA 22202 phone: 202-452-8444 | fax: 202-429-4519

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