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Exhibit A

Exhibit A. About Yelp. About Yelp. Exhibit B. About Google Local. Helpful contact information, but nothing more…. Exhibit C. Misappropriation of Content. Misappropriation of Content. Google told consumers that it had 280 of its own reviews, but it really only had a small handful.

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Exhibit A

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Presentation Transcript

  1. Exhibit A

  2. About Yelp

  3. About Yelp

  4. Exhibit B

  5. About Google Local Helpful contact information, but nothing more…

  6. Exhibit C

  7. Misappropriation of Content

  8. Misappropriation of Content Google told consumers that it had 280 of its own reviews, but it really only had a small handful.

  9. Misappropriation of Content

  10. Misappropriation of Content Yelp content, presented as Google’s own, without attribution or linking.

  11. Exhibit D

  12. Google Still Using Yelp Content

  13. Guess Where These Links All Go?

  14. Isn’t Google Doing this for the Consumer? Not a single reference to “spinach pesto pizza”, so why are we here? Confidential

  15. Exhibit E

  16. Before…

  17. … After Links to Yelp have been removed

  18. Exhibit F

  19. Priority Placement When it comes to search, it’s all about prominence, placement, visual appeal

  20. Competitors Get a Different Treatment Compare to competitor links, which can never show up in the space reserved for Google, even if the algorithm prefers their content

  21. Links to Other Review Sites Have Been Removed in this Design Layout Google executives (not the algorithm) have decided that Google Local always has the most helpful content for consumers

  22. Exhibit G

  23. What the Design Layout Might Look Like if Google Played on a Level Playing Field Assumes that Zagat is selected for more prominent placement not because it is owned by Google, but because it has objectively relevant content. Google Places gets the same treatment as everyone else

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