Mobile Commerce Is Here!

1. Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Create a Profitable Mobile Store Let’s Go Mobile!

2. Learning More About mShopper • The Mobile Opportunity (Problem?) • The mShopper Solution • mShopper’s Mobile Commerce Made Easy™ Platform • Merchant Website • Shopper mStores • GetFirstDibs™ • Pricing Made Easy • Order Processing Made Easy • Contact Information • Sneak Peek at 4 New Features

3. Consumers Are Mobile NOW Mobile is Everywhere, For Everyone, and For Everything • 82% of U.S. adults have cell phones1 • 59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) 1 • 48% of mobile phone owners have made a purchase via the mobile web or a mobile app2 • Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015” • Source: Internet Retailer, “Nearly half of mobile owners have made a purchase via phone”

4. Mobile Shopping projected growth over $23B by 2015 is now low! 1000% growth over five years Note: As of Dec, 2010, ABI Research upped their estimate of 2010 mCommerce revenues to $4.9 billion Mobile Commerce is Here, NOW! • “If online retailers haven’t developed a sense of urgency about mobile commerce yet, they need to because this channel is ramping up fast. For the smart merchants, their future in mobile commerce begins now,” • Mark Beccue, Senior analyst, • Allied Business Intelligence Inc. Sources: Coda Research, “US mobile advertising and mobile commerce revenues, with forecasts to 2015”

5. ECommerce ≠ MCommerce Hot Topics (web) Hot Topics (IPhone) Will Hot Topics succeed in mobile? Could Hot Topic’s current mobile experience hurt their brand? Not Mobilized Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem… …Anonymous mShopper client on why they decided to go mobile, Q4, 2010

6. “Mobile Internet Will Soon Overtake Fixed Internet” Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010. WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?

7. Existing Websites Do Not Convert on Mobile Devices … What Happens to CPCs in a Mobile World? Find out how much revenue your company is missing using our mCalculator

8. Retailers are scrambling to go mobile……. But going mobile is hard to do for most retailers

9. mShopper : The Complete Mobile Solution • Mobile Technology Enablement + Mobile Marketing Toolset • SaaS, web hosted application • Go live in minutes and start converting mobile sales right away • No IT or budget needed • Works on all major smart phones • Powered by Merchant’s Datafeed • Complete mobile marketing toolset on platform

10. mShopper’s Mobile Commerce Platform Makes It Easy! • Here’s what’s included: • mStore™: Design and launch a customized mobile store with instant shopping functionalityin as little as two hours. You’re in the driver’s seat • Built-In Merchandising: Self-service content management tools let you promote featured products and special offers • Custom Configurable SOLR Search: The finest open-sourced search engine technology customized for each advertiser’s unique audience • GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers • Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShopper’s mobile mall of 100+ retailers • Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI

12. 2. Create Account Begin the process by creating an account.

13. 3. Data Feed Your data feed is the engine of your mStore. Upload through a partner, FTP or HTTP.

14. Customize your mStore with logos or use the editing bar.

15. Feature new products on your mStore homepage for all to see. It’s easy to change frequently.

16. 6. All Hot Deals Your mStore also features a button for All Hot Deals. You can add an unlimited number of products.

17. Our mStore analytics convert data into helpful charts and graphs to review over any time frame. Sales Loyalty(repeat vs. new) mStore Traffic

18. Manage your entire mobile commerce effort from one page!

19. Your new mStore

20. Select Client mStores

21. Select Client mStores

22. New Home Page Search Results Product Detail

23. Shopping Cart GetFirstDibsTM Sign-Up

24. GetFirstDibs™Driving Traffic, Sales and ROI

25. 7. GetFirstDibs Sign-Up Form It’s time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database.

26. Now it’s time to send our your alerts. Write your own message and schedule when it’s sent!

27. Review all of your GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and most importantly we even calculate your ROI.

28. GetFirstDibs™ Driving Traffic to Merchant’s mStores YourStore.com mShopper provides tools in red boxes Auto-redirect for mobile viewers Email to Database Form embedded on site Links to web sign-up form Mobile Search (Paid) Text alerts to product pages Mobile Sign-Ups Links to web sign-up form Social / Viral Media Mobile Search (Organic) Links to web sign-up form Bounce-back text link Paid Search Mobile Banner Ads Keyword Drivers in Print/ Radio Text XYZ to 1234 3 Branded Mobile Apps in App Stores (iPhone, BB, Droid)

29. We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.

30. Pricing & Next Steps

31. Pricing Made Easy Monthly Licensing $99-$499-$999 Performance Based Per-Transaction Fee >5% or published affiliate rate Text Messaging 1 or 1.5 cents per message We are your mobile business partnernot just a technology partner

32. Order Processing Made Easy • Benefits • No tech investment required • Happens w/in minutes • Still tied in to your database for CRM and analytics Option 1: BPC(Recommend while sales volume is low) B A C Order Info Your Product Buy URL Merchant B. mShopper PCI compliant Business Process Center inputs order info into your ecommerce shopping cart, A. User logs in to account & purchases item from phone C. Order arrives at merchant . Merchant handles TX, refunds, shipping, order tracking, etc. Option 3: Live Order Queue Option 2: API(Necessary once substantial sales volume reached) A A B B Merchant Merchant API API A. User logs in to account & purchases item from phone A. User logs in to account & purchases item from phone B. mShopper sends order info directly to your e-commerce system via API B. mShopper sends order info directly to merchant to enter into your e-commerce system * If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock

33. Select Client Logos

34. Next Steps Contact us to get your first month free! Follow us on Twitter at: mCommerceMadeEZ www.MobileCommerceMadeEasy.com • We’re happy to tell you more! • Kathryn Wardell (VP Merchant Sales & Services - kathryn@mshopper.com) • David Gould (CEO/Founder - david@mshopper.com)

35. Thanks!