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What happens when disaster strikes is an unfortunate twist of fate. What happens afterwards is our responsibility…. When disaster strikes…. Some people are given a burden: The burden of enduring the disaster and the conditions that follow. When disaster strikes….
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What happens when disaster strikes is an unfortunate twist of fate.
When disaster strikes… Some people are given a burden: The burden of enduring the disaster and the conditions that follow
When disaster strikes… Some people are given a gift: The gift of being sparedfrom disaster.
running the last mile indisaster response Relief 2.0
Relief 2.0 (what is it?) • The practice of running the last mile in disaster response • Deploying independent units of local stakeholders and foreign volunteers in the field • supported by mobile technologies and social networks • to fill the gaps created by bureaucracy and slow response from top-down hierarchies.
Relief 2.0 (how does it work?) • Individuals and organizations report incidents, needs and requests from the field • using their mobile phones and the Internet. • These incidents are reviewed, verified, completed, enhanced and their information spread to others • by other individuals and groups on social networks • until they are addressed, solved or matched • with someone who can takes care of it.
Relief 2.0 (the last mile) • Small independent units then complete the cycle by actually addressing those issues and delivering the response required and supported by the social network.
We know that people respond to calls for help So why are we failing so badly?
Is helping any help? Not really… At least not in the waywe are doing it…
Often when we help… We make life decisions for those we are helping.
Often when we help… We fail to see the whole pictureand feel content to help.
Often when we help… We search the approach most efficient to us not to those we are trying to help.
Often when we help… We destroy the very same environment we are trying to help.
Often when we help… we displace local capacity.
Often when we help… we measure our success by the delivery of help or completion of actions not actual impact.
What happens to your donations? • A significant amount of funds is spent outside disaster area and on foreign resources. • Local capacity is displaced. • Disaster area remains lacking spending capacity.
Disaster recovery with dignity, inclusion, generation and distribution of wealth Businesses working with businesses to get back on trackand jumpstarting the economy to serve people
Relief 2.0 Enterprise components • Global Database of local resources and goods and services providers. • Capacity Building and Training Program. • Global marketplace of goods and services.
Disaster Relief with dignity, inclusion, generation and distribution of wealth…
When disaster strikes…The physical infrastructure is destroyed.
When disaster strikes…the social infrastructure remains, people’s capacity is untouched…
Disaster does not destroy knowledge or capacity Teachers are still teachers, doctors are still doctors, nurses are still nurses, carpenters are still carpenters…
Engagement of local stakeholdersmust start immediately… • Engagement of Local Stakeholders in the response process can be the most efficient way of jumpstarting the recovery process from the beginning. • Procuring, contracting and employing local providers and institutions in the immediate response phase, we can accelerate the start of the recovery process right away.
Relief 2.0 Enterprise • We need to start working with the disaster survivors and enable them as entrepreneurs before they are turned into refugees by conventional relief.
Donations vs. Seed Funding Donations Seed Funding Worst case scenario: funded project fails, capacity is built nonetheless, lessons are learned and survivors move on. Common case scenario: Survivors take charge of their recovery with dignity and self-reliance. Best case scenario: Funded project thrives, scales and replicates. Its impact extends to others. • Worst case scenario: donation dollar never makes it to beneficiary. • Common case scenario: only a fraction of donation dollar makes it to beneficiary. • Best case scenario: a donation dollar is spent, then another dollar is needed.
Conditions in the Field • Uncertainty – Paralysis. • Government plans are not clear. Restrictions are expected. • Hollow abundance. • People need more than material things. • Affected areas: Coastal zones. • Business wasn’t that good to start with before earthquake. • Aging business owners: • Limited motivation to re-open. • Competition from modern, larger businesses.
Vulnerable groups • Elders. • Too old to move away and to re-start on their own. Stuck in shelters. • Orphans and Youth. • Lack of opportunities, lack of support. • Freelancers. • Not taken into consideration by most strategies and support plans. • Fishermen. • Boats, harbors destroyed. • Farmers. • Land ruined. • People in the Exclusion Zone.
until december 2011 Current Relief 2.0 Projects
Relief 2.0 Enterprise projects in 2011 • Relief 2.0 Marketplace. • The Sustainable Recovery Photo Book series. • Art Exhibit and Cultural Fair in Ishinomaki. • JHADE – Japanese/Haitian and American Disaster Entrepreneurs. • Business Matching.
Relief 2.0 Marketplace • A global on-line store of local goods and services from disaster areas offered to a global audience to reactivate their local economies, including... • Clothing by Oikawa Denim from Kessennuma. • Art crafts from Haiti. • Molasfrom Kuna community in Panama.
The Sustainable RecoveryPhoto Book series • A 3 volume photo book documenting the March 2011 earthquake and tsunami in Japan and the recovery process of the people of Tohoku. • It is a testimony of the resilience of the Japanese people and the effectiveness of disaster recovery strategies based on participation, enabling, empowerment of the disaster survivors with dignity and self-reliance through the promotion of social business and entrepreneurship.
Art Exhibit and Cultural Fairin Ishinomaki • A celebration of life, art, culture and entertainment to reactivate tourism and the economy of Miyagi Prefecture. • Local tradition meets modern world, old and young generations together sharing a unique space of art exhibits, open market and live performances around IshinomoriManga Museum at Ishinomaki’sNakaze Island on the Old Kitakami river. • Artists from Japan and the world will offer their creations for sale inside the museum while business owners, artisans and traders will offer their products on the open space around the museum to raise funds and to reactivate the local economy.
JHADE – Japanese/Haitian and American Disaster Entrepreneurs • To promote export of Tohoku goods, services and know-how to give businesses in Haiti a competitive advantage. • There is also extensive experience funding community centers to foster community engagement and economic empowerment and development as well as building capacity in developing countries. They could provide experts and best practices to the community centers initiatives in Tohoku.
Business Matching • Matching shops and businesses affected by disaster with similar businesses from other places who can provide them a small 36-month interest-free loan or any other collaboration to helping them get back on their feet.
Business Matching (2) • By matching businesses of similar trade, the experience ends up being much more than a business transaction or deal and may very well serve as the starting point of a life-long relationship where they discover common history, path, etc. • For example, if the businesses are flower shops, both owners may end up discovering they both started selling flowers in the market, etc.
