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Texting is not an old school. Everything is in the text. According to Zipwhip, around 56% of consumers want to text with businesses.
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Texting is not an old school. Everything is in the text. According to Zip whip, around 56% of consumers want to text with businesses. That means most of the customers find it easy to communicate via texts. Especially when you are planning to target your dealerships’ customers. Staying connected is important to maintain and retain your customers along with effective Automotive Digital Marketing strategies. For that, most of the businesses follow mobile marketing campaigns to retarget their customers and try them to convert them. Many automotive digital businesses believe in targeting them through mobile devices. The most prominent reason being phone addiction. Mobile usage has been seen on an exponential rise. 100% of the sent text messages are read. It is the main reason why companies prefer SMS marketing. Do you want to drive more engagement with SMS? Find below the SMS marketing strategies which you can use and generate more leads. 1. Pay Attention To Subscribers’ List: Not all businesses focus on growing subscribers’ list. It is a mistake that can keep you away from 90% of engagement rates. One thing you need to keep in mind that offering incentives to your receivers can attract more of them. For that, you need to get a keyword and short code. For example- Type “PIZZA” to 0000 to get free movie tickets. 2. Offers and Promotions Are Effective: Keeping the subscribers engaged with your customers might get tough after some time. Then exclusive offers and promotions can save you. Interesting messages and good offers can bring more business to you. But one thing you need to take care of is that your customers get the deals which are available nowhere else. 3. Must Include Call-to-Action: Every message you send to your customer should clearly provide them value. They should know what they are supposed to do after reading the text. For that, call-to-action serves the purpose perfectly. For example- subscribe, call, visit, etc. One more common error committed in automotive digital marketing strategies is that companies don’t use link sharpeners. It would save your characters (160-character limit) and track your clicks and then effectively measure engagement.
4. Analyze More: A business can’t grow without proper and regular analysis of the work & strategy you follow. Look at your analytics and strategize accordingly. See the big trends. See how the automotive customers are responding to your campaigns. Check whether the text messages you are sending to them are easy to read. You need to analyse how a certain age group is responding to your messages, whether they are clicking on the links you are putting inside. Look for their purchase history, contact demographics, time of day you are sending the messages. These small things can bring big changes. 5. Send Them Service Updates: Retaining a customer is as hard as building a new one. For that, you need to go through a lot of steps and take hundreds of actions to become successful. Transparency and two-way communication can serve the purpose. If you can keep a track of the automotive that have purchased from you, utilize them to send service advice. It will help you stand out of the rest, and get noticed among your prospective customers as well. The Final Thought Optimizing your texting strategy might seem a time-consuming process in the beginning, but it would be fruitful too. It will help you generate millions of possibilities and chances to start text threads with your customers and make things smoother.
