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Genre

Genre. 105MC. http://www.youtube.com/watch?v=Os6raCCmAFk&feature=related http://www.youtube.com/watch?v=3b726feAhdU&feature=related. What is Genre?. a way to help us situate a text, a classification repetition with a difference; formula. Characteristics. Markers of characteristics.

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Genre

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  1. Genre 105MC

  2. http://www.youtube.com/watch?v=Os6raCCmAFk&feature=related • http://www.youtube.com/watch?v=3b726feAhdU&feature=related

  3. What is Genre? • a way to help us situate a text, a classification • repetition with a difference; formula

  4. Characteristics Markers of characteristics Example: Horror Movie • http://www.youtube.com/watch?v=frUPnZMxr08

  5. What is Genre For? • orientate and reassure audiences • Barthes: Pleasure of the text • André Jolles: “Simple forms” • help media industry production • establish society’s taste/value hierarchy • Gramsci: hegemony • Bourdieu: taste and habitus • Realism and ideology http://www.youtube.com/watch?v=LiWlvBro9eI

  6. How Gullible Are We? • Wall Street Journal (2000) “Today's Audiences Are Just as Gullible As Orson Welles's.” • NY Times (2007) “Just Close Your Eyes And Pretend You're Scared” “How could anyone have been so naive? … Things haven't changed much” • Chronicle of Higher Education (2008) “The Hyped Panic Over 'War of the Worlds‘” The panic was neither as widespread nor as serious as many have believed at the time or since… it appears that almost all the panic that evening was as ephemeral as the nationwide broadcast itself, and not nearly as widespread…Would you have fallen for Welles's broadcast? If not, why do you assume so many other people did?”

  7. Mixing it Up • Intertextuality • Hybridity

  8. A Little DYI? • Remixing genres • Flouting genres • Subverting genres • http://www.youtube.com/watch?v=zNeKxSaWJa0&feature=related • http://www.youtube.com/watch?v=WIXg9KUiy00&feature=related

  9. Readings • Branston, G. and Stafford, R. (2006) “Genres and other classifications.” (pp.74-102) in The Media Student’s Book. London: Routledge. • Wright, R. (2010) “Vampire in the Stockholm suburbs: Let the Right One In and genre hybridity.”Journal of Scandinavian Cinema1 (1) pp. 55–70. (Available on the blog)

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