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Propaganda:

Propaganda:. information, ideas, or rumors spread on purpose to help or harm a person, group , or movement. Glittering Generality. This is when a speaker uses a word that is general and positive so that the reader will link that word with the speaker.

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Propaganda:

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  1. Propaganda: information, ideas, or rumors spread on purpose to help or harm a person, group, or movement

  2. Glittering Generality This is when a speaker uses a word that is general and positive so that the reader will link that word with the speaker. • “Mothers Know Best” for a female political candidate. Mother Knows Best Vote Felder! She’ll take care of you.

  3. Bandwagon • This is when a speaker says that there is already a group of people that have done what they would like you to do. • “Thousands of Americans have already joined.” Think of how effective this would be if used in conjunction with GG, SA, T, or T.

  4. Snob Appeal This is when a speaker uses a technique to appeal to those who want to be part of an elite or exclusive group.   • “Porsche, for those with finer tastes.”

  5. Plain Folks • This is when an author tries to convince you that he is just like you. • Images of Obama playing basketball on the news “I’m just a regular guy.”

  6. Testimonial This is when a product is endorsed by someone who has supposedly tried it.  • “I lost 15 pounds using weight watchers. It worked for me, it can work for you.”

  7. Name Calling LIAR! This is when one product or person says negative things (true or untrue) about the opposition in order to move the consumer to its side. • Politicians, Pepsi vs. Coke, Ford vs. Dodge TRAITOR!

  8. This is when an author uses emotional language or images to pull an emotion in the viewer. Fear-Showing damaged homes or dramatic situations Happiness-showing a “perfect” life Emotional Appeal

  9. Logical Fallacies 2 + 2 = 5? • This is when the speaker draws an illogical conclusion but makes it sound logical. • Christians believe in God. Muslims believe in God. Christianity is the same as Islam.

  10. Curious and Britney Spears Jennifer Hudson and Weight Watchers and many more! This is when a product is linked to a famous personality such as a musician or athlete in order to transfer the popularity to the product or idea. Transfer

  11. Propaganda During WWI Identify the types

  12. “Daddy, what did YOU do in the Great War?” What type of propaganda is this? Why?

  13. Exit Ticket • What was the effects of propaganda during WWI? • Has propaganda changed since the early 1900s? How?

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