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Big data is a process, not an item on a shopping list

Big data is a process, not an item on a shopping list. Case Study: Driving Omnichannel Conversions. Media D was 16% of the media plan, but only drove 4% of retail sales (OPPORTUNITY!). Media H influenced the 2 nd most retail sales (16%), but was only 4% of the media plan (OPPORTUNITY!).

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Big data is a process, not an item on a shopping list

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  1. Big data is a process, not an item on a shopping list

  2. Case Study: Driving Omnichannel Conversions • Media D was 16% of the media plan, but only drove 4% of retail sales (OPPORTUNITY!) • Media H influenced the 2nd most retail sales (16%), but was only 4% of the media plan (OPPORTUNITY!) • Media I influenced the most sales, and had the 2nd highest number of impressions (GOOD!)

  3. Audience Scoring for Online Media Optimization

  4. Big data is a process, not an item on a shopping list Consumers will expect it more (and value the attention) Find partners that can help down the path Targeting and measurement are part of the same thing

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