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School of Media and Communication

School of Media and Communication. Master of Advertising. What is unique about our program?. MC130 Master of Advertising is Australia ’ s only dedicated 144 credit point postgraduate program specialising in Advertising.

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School of Media and Communication

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  1. School of Media and Communication Master of Advertising

  2. What is unique about our program? • MC130 Master of Advertising is Australia’s only dedicated 144 credit point postgraduate program specialising in Advertising. • Other Australian institutions offer postgraduate programs with a joint specialization in PR/Advertising or Communications/Advertising. None have 12 dedicated advertising courses. • Work-integrated learning is a key focus of the course and there are strong links with industry. • The program focuses on advertising processes and practice, management and strategy. The course includes branding theory, account management, account planning, strategy planning, media planning and agency management.

  3. Program objectives • The Master of Advertising program covers an extensive range of advertising knowledge from academic and professional sources around the world. It is focused on advertising strategy and the management of organisations that implement sophisticated advertising strategies. • The Graduate Diploma program prepares graduates for managing complex advertising campaigns, integrated with other promotional activities such as commercial sponsorship, sales promotion, brand public relations and direct response. Branding theory is central to the program. Account management, account (or strategy) planning, media planning and agency management are the specific professional areas with which you will be required to engage.

  4. Program structure To provide maximum flexibility the Master of Advertising provides you with three points at which you may be eligible to graduate with a qualification: • Graduate Certificate: four courses, completed over one semester (0.5 years) full time or two semesters part time • Graduate Diploma: eight courses, completed over two semesters (1.0 years) full time or four semesters part time • Master: twelve courses, completed over three semesters (1.5 years) full time or six semesters part time.

  5. Program structure

  6. Program and industry links • Our teaching staff have senior level practical experience in industry, many combining teaching with their ongoing industry careers. With support from the relevant course coordinator/s, students may secure internships with industry bodies during their period of study, gaining excellent practical experience and establishing contacts that give them the edge in securing positions upon graduation. • NOTE: While staff may sometimes be able to assist students to gain employment and/or work experience through their professional connections, RMIT has no official links with specific advertising agencies or marketing companies.

  7. Our graduates Typically work in: • Agencies specialising in advertising, digital media, direct-response and sales promotion • Media (TV and radio stations, newspapers and magazines) • Suppliers (TV production, radio, print and new media) • Business, government and non-profit organisations with in-house advertising facilities • Advertising and management consultancies Demand is high for top graduates in major centres, and long-term employment prospects are good globally, with particular growth in the Asia–Pacific region

  8. Entrance Requirements International Applicants International applicants may be considered on the basis of the following: Academic requirements An undergraduate (Bachelor) degree in any discipline with at least 65% (credit) average. Professional Practice In lieu of a first degree, professional practice in advertising or a related promotional field, with a minimum of three years experience which includes work at management level. English requirements – refer to Entry requirements and English equivalency website http://www.rmit.edu.au/programs/apply/international/entryrequirementshttp://www.rmit.edu.au/programs/apply/international/englishequivalent

  9. Application Process There is no folio required with your application. Applications are made in writing via the online application process For more information contact: mcommadvertising@rmit.edu.au Or visit our website: http://www.rmit.edu.au/programs/mc130

  10. Thank you Dr EmsieArnoldi Phone: 03 9925 3623 Email: emsie.arnoldi@rmit.edu.au www.rmit.edu.au/programs/mc130

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